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Interactive Marketing Ezine

"Interactive Marketing Ezine"
Online Marketing & Advertising Solutions
Since 2000


January 10, 2006

Published by
Vector Central Marketing

Established 1999

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Our Goal is:
Assisting online businesses in establishing essential marketing
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Editor-Publisher: Susan
Technical Advisor: Bill
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Table of Contents
Marketing & Advertising Solutions
Marketing, Promotion, Advertising, Business
Body Health & Mind Wealth
For a Totally Balanced Online Environment
  1. Bytes of Info - From the Editor: "Save Your Favorite Links"
  2. Article: "What is Your USP?" by Ann Rusnak
  3. Article: "Intruders & Your Email Address" by the editor
  4. Weekly Contest & Last Week's Winner
  5. Editor's Recommended Resources
  1. Article: "8 Ways To Create Balance To Achieve Lasting Weight Loss" by Meri Raffetto
  2. Browse: The Corner Shoppe
  3. Insights of Inspiration
  4. Encouraging Quote
  5. Feedback and Customer Comments
  6. Safe Places to Donate & Assist Those in Need

Free Ads - Will be in Friday's Edition  (Submit)
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Virus Protection & Emergency Links

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Bytes of Info
From the Editor

"Save Your Favorite Links"

If you have ever had a major computer crash, you know how beneficial it is to have had your business backed-up on disc. Save-Save-Save! We all know this: Save Everything to backup!

There are a few things that we don't consider saving, like our Favorites. We pop them into our browser's Favorite/Bookmark folder and there they stay... until a computer crash. And then they are gone, and thus begins the search for those wonderful websites you "once had upon a time."

Just like all other very important files, it's also important to save our Favorites. When you bookmark a website, copy and paste the URL into a folder on your backup disc. Then if you ever experience the dreaded computer crash, you will have your list of all the wonderful sites that you don't want to lose.

~~~~~~~~~~~~~~~~~~~~~


Thank you so much for joining us today and reading this edition of the "Interactive Marketing Ezine." There are articles and resources to benefit your online business growth. You are the reason for this ezine. Your Success is Important to us!

Success to each of you,
~~Susan
Editor/Publisher


About the Editor: Susan is the editor/publisher of the "Interactive Marketing Ezine" & the "Online Income Opportunities," which provide essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com As a Solo Ad Design specialist, Susan will assist you with your Exclusive ad campaign.

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What is Your USP?
by ©Ann Rusnak

It’s your USP that set’s you apart from your competitors. Without it, you’re just another company in the business market.

What exactly is an USP? It’s your Unique Selling Proposition. That certainly answered the question didn’t it!

Your USP is your product or service’s most powerful benefit along with your strongest unique aspect of your business. In other words, Why would I want your product? Why would I buy it from your business?

Grab a pencil and a piece of paper and do something that is about to give you the edge over your competition. Develop your USP by answering the following questions:

What are you selling? What exactly is your product and/or service? What does it do?
What benefit is it to your customer? A benefit fills a need or solves a problem.
What is unique about your product and/or service?...about you?...your company?
Summarize the above questions into a powerful phrase.
Your USP must answer the question that is on your customer’s mind....What’s in it for me?

Your customer is going to buy on emotion. Your USP will either address how it will eliminate a "pain" or give your customer "pleasure". The customer will use logic to justify the purchase. Benefits represent the emotional level of your customer and features will be the logical justification for buying. Your USP must really concentrate on the benefits.

Is it really worth developing an USP? Would you believe only 5% of the businesses develop one? It’s a major reason why many businesses fail or never reach their full potential. Creating one will help your business rise above and set you apart from your competition. It’s worth taking the time to develop one unless you have an abundance of marketing money and time to waste.

Oh by the way, USP also stands for Unrealized Sales Profits!

About the Author: Ann Rusnak is the owner of Marketplace Strategies Inc. Guaranteed Business Success is Easily Achieved with her book "Too Busy To Get Anything Done. Get Results Faster. Eliminate Nagging Frustrations. Create More Time To Do What You Love. Just 15 minutes a day will do it. Here's how... http://www.TooBusyTo.com

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Table of Contents

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Intruders & Your Email Address
by ©SusanNichols

Have you asked these questions: "Why do unwanted emails keep coming? How do these intruders get my email addresses?" The Answer: They "take" them!

Can you unsubscribe to these unrequested lists? As you have probably experienced, with some lists you can forget about being unsubscribed no matter how many times you try! Some of these intruders give statements like: "...as long as a way is given to unsubscribe, this can not be considered spam." "However," those of us who are against unwanted mail believe the following: "If I did not subscribe to a list, then it is spam and an unwanted invasion."

One way in which email addresses are harvested is through the method of software programs that send out robots and literally grab addresses from websites. Anywhere that you have posted your email addresses, those addresses are open for the taking by these email-address-collecting robots.

Some Solutions:
1. Provide convenient forms on your web site and remove all email links. Link to pages where your contact forms can easily be found. To prevent seeming impersonal to your visitors and customers, explain why you do not give your email address and inform them that when you reply to their comments, then they will have your address for future reference. For example: "In order to avoid email-collecting robots, we have provided this contact form instead of email links. When we reply to your feedback, you will then have our email address for future correspondence..."

2. Use only one email address - your "primary" address - throughout your web site, even if you are able to have unlimited prefixes to your domain address like "email@" "articles@" "editor@" etc. 'Sometimes' unsubscribing "is" possible from unrequested emails. If you have not used your domain prefix address, then when automatic unsubscription systems are used, they will not recognize the address and you will not be unsubscribed. Often, trying to find a real, live, contact address to which you can email the sender is impossible! Thus, no unsubscribing. Where does it go then-- into your junk folder with the rest of the intrusive mail!

3. Yet another time that it is important to use your primary address is when adding your email address to other sites and directories. The robots will also grab your address from your listings that are on any other web sites.

4. When formatting your HTML submission forms, always direct your responses to your primary address - using only 'one' address in all your HTML forms. For example <input type="hidden" name="recipient" value="yourdomain@yourdomain.com">

5. Now for the simplest way! The following script will prevent a large majority of address-collecting robots. This Free JavaScript is provided by "The JavaScript Source." http://javascriptsource.com

Copy the Entire following code, first into your text editor to keep the code pure. Then "re-copy" and paste into the Body of your HTML document where you want your email address to read:

=============
Start On Next Line-->

<script language="JavaScript">
<!-- Original: CDR Software -->
<!-- Web Site: http://www.cdrsoft.com -->
<!-- This script and many more are available free online at -->
<!-- The JavaScript Source!! http://javascript.internet.com -->
<!-- Begin
user = "username";
site = "yoursite.com";
document.write('<a href=\"mailto:' + user + '@' + site + '\">');
document.write(user + '@' + site + '</a>');
// End -->
</script>

<--End On Previous Line
====================

Please Note:
Where it says "username" enter the prefix of your email address.
Where it says "yoursite.com" enter your domain name.

Let's prevent those intruders and be free of unwanted mail!!!

About the Author: Susan is the editor/publisher of (this ezine) the "Interactive Marketing Ezine" & the "Online Income Opportunities," which provide essential marketing methods to generate your online success! Free weekly ad with subscription. http://www.vectorcentral.com

 

 

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Body Health & Mind Wealth

For Your Health, Life's Joy, Entertainment, &
A Totally Balanced Online Environment


Mind and Body must be balanced to achieve a good working environment. Each week, we provide suggestions for such subjects as: reducing stress, building confidence, weight reduction, & improving life.

Always ask your doctor before using any suggestions that you read in this ezine.
Vector Central can not be held responsible for any health problems.



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More Ezines to Visit:

ABIZ: Submit weekly ads to be published free. Discover zero and low cost ways to promote your business. Receive monthly gifts for reading. Tips, hints and articles on the latest home biz 'Know How' and more! TeeJay's Tips For Success: This Informative Ezine is for Your Personal Training & Guidance to Earn Online Income. FREE & Low Cost Advertising, along with Online Marketing & Traffic Generation Tips.
All the Write Stuff!
An ezine dedicated to making you a better writer and marketer.
With informative articles, helpful tips and resources, and some humor to lighten your day.
Subscribe to the MoneyMachine Ezine today and receive articles and resources to help you in your marketing efforts. Subscribers can submit free ads each week.

Have You Ever Wondered... what would happen if the sun cooled or got hotter? How hummingbirds prepare for migration? Subscribe free to "Do You Know?" and learn astounding things about your world.

 

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8 Ways To Create Balance To Achieve Lasting Weight Loss
by ©Meri Raffetto


Need to lose weight? Dreading the thought of another diet program? You don’t have to follow diets to lose weight. There are many people discovering this for themselves and they are the ones who are finding long term weight loss apposed to short term fixes. The key to weight loss is finding the right balance of what you eat, what you think, and what activity you do. It is not about following a perfect plan. It is impossible to be perfect every day! Finding the right balance helps you to decrease your calorie intake, increase your metabolism and keeps the self-sabotage at bay. Here are 8 steps to bring more balance into all corners of your life so you too can find weight loss success.

1. Eat more frequently during the day-
Skipping meals or waiting too long between meals can have a negative impact on your metabolism and results in overeating later in the day. It’s best to have 3 small meals and 1-2 snacks throughout the day. You will feel more satisfied and eat less. Plan to have a snack or meal every 4-5 hours.

2. Watch portion sizes-
Appropriate portion sizes are still quite misunderstood. Most Americans are eating 2-3 times the recommended portion sizes. Limit your grains, cereals, pastas, and rice to ½ - 1 cup serving sizes. Keep meat, poultry and fish to 4-ounce portion sizes. Restaurants are notorious for giving extremely large servings of food. Keep this in mind when eating out. Eat half of the food on your plate or take the rest home for lunch the next day. Studies show that when people are given large portion sizes, they eat up to 56% more calories without realizing it. To add insult to injury, our portion sizes are larger than they have ever been. Start to become more aware of the portions you are served wherever you are.

3. Eat the right fats-
Yes some fat is important. Omega 3 fatty acids are an important strategy for weight loss success and yet most Americans are not eating enough of these healthy fats. Some reports show these fatty acids may be helpful in increasing your metabolism. They are also shown to be a wonderful mood supporter and people report significantly less food cravings and triggers to eat when they incorporate omega 3 fatty acids on a daily basis. This is especially important for any emotional eaters out there. Omega 3’s are found in fatty fish such as salmon, mackerel, cod; they are also found in canola oil, walnuts, and ground flax seeds.

4. Increase fruits and vegetables-
Fruits and vegetables are not only packed with important vitamins, minerals, and antioxidants, they are also loaded in fiber and low in calories. Include 5-8 fruits and vegetables every day. This is one of the most important diet changes you can make. When you fill your plate up with fruits and vegetables you eat less of the higher calorie foods. For example, let’s take a sample steak dinner.

Original meal:
8 ounce steak
Whole baked potato with fixings
½ cup steamed broccoli

Meal Makeover:
4 ounce steak
½ baked potato with fixings
½ cup steamed broccoli
Side salad with mixed greens, tomatoes, and 1 tbsp light
vinaigrette dressing

By changing the balance of this meal to include more vegetables while decreasing the steak and potato we saved approximately 350 calories. Saving 350 calories daily can result in almost a 1 pound weight loss per week. Small changes are the key.

5. Eat when you’re hungry, stop when you’re full-
Our bodies have an innate weight management mechanism. It performs this task by making you feel full when it is time to stop eating. Every time you eat past full you are taking in more calories than your body needs which will result in weight gain. Start to become more aware of your internal cues for hunger and satiety (fullness). You will be amazed how many times you wait too long to eat and how often you eat past full and enter into stuffed. It’s common for all of us to do this from time to time. However, it’s time to check in with yourself and see how often you are falling into these food patterns. Listen to your body, it will tell you when you are physically ready for food and when you are ready to stop.

6. Exercise regularly-
I know, this isn’t anything you haven’t heard before but it is a crucial part of weight management. It is important to engage in regular aerobic and weight bearing activity. The aerobic exercise helps you to burn the fat and weight bearing activity increases your metabolic rate. Muscle burns up to 90% more calories than fat. The more muscle mass you have, the more calories you will burn in a day. By adding three to five pounds of muscle you could actually burn 100 - 250 additional calories a day. This combination of aerobic and weight bearing activity is what really kicks weight loss into gear.

7. Limit sugar-
Sugar becomes a major issue for many people wanting to lose weight. Not only does it add calories, it also causes insulin spikes leading you to store more calories as fat, it stimulates your appetite, and is a major food trigger for emotional eaters. However, it doesn’t mean you need to go all or nothing. When people try to omit all sugar from their diet they can become obsessed about sugary foods and end up in a binge. Find the right balance for sugar. Avoid daily use of sugar and instead have some guiltless treats once in awhile. A little cake at a birthday party or some ice-cream with friends is a good way to incorporate sugar once in awhile to avoid the negative outcomes.

8. Pamper yourself regularly-
Who wants to argue with that?! The reality is many people eat for emotional reasons. Food makes us feel good on many levels. The problem occurs when eating becomes the only coping mechanism your subconscious knows of. This is why that pesky urge to emotionally eat is so strong. It is hard to reason your way out of it. For many people food is the only thing they know that makes them feel better. When you start to do other things that make you feel good on a regular basis such as taking a hot bath, going for a walk, having a hot cup of tea; then your subconscious starts to register these activities as coping mechanisms as well. Over time this will decrease the constant urge to use food. You can’t expect to have a bad day, go take a bath and not have an urge to eat. It is something you need to do regularly and something you truly enjoy so your subconscious starts to recognize it as a new choice.

© 2005, Meri Raffetto

About the Author: Owner of Real Living Nutrition Services, Meri Raffetto is a recognized professional in the area of nutrition and wellness. She specializes in weight management and offers online programs to help people reach their weight loss and health goals. For more information or to sign up for a free newsletter visit http://www.reallivingnutrition.com


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Insights of Inspiration

"The Lord lives!
Blessed be my Rock!
Let the God of my salvation be exalted."
Psaml 18:46
The Bible

Quote for Encouragement

"I come to the office each morning and stay for long hours doing what has to be done to the best of my ability. And when you've done the best you can you can't do any better." -- Harry S. Truman

Quote obtained from:
John F. Groom's "Positive Quote of the Day"
www.positivepress.com
www.AttitudeMedia.com

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Feedback & Customer Comments
Read More Customer Comments
Submit new feedback

We had several others who sent feedback, but due to a computer crash, we no longer have your comments. We apologize and if you would like to send comments, please do so here. Thank you.

~~~*~~~~~~*~~~
I look forward to the weekly ad contest and free weekly ad submissions on Vector Central Marketing Ezine. It gives us folks with little or no advertising budget a chance.
Barbara DelGiudice http://tinyurl.com/cn7n2

~~~*~~~~~~*~~~
Hi Susan, Thanks! Your customer support is excellent!
All the best, Gabriel Aguinaga http://www.InstantProfitsPackage.com/

~~~*~~~~~~*~~~
Thank you for the draft. Everything looks great! I am so glad that I found you on the internet. You, by far, are the most professional that we have come across! Look forward to working with you.
Johan Knies http://www.Success-is-a-Choice.com

Thank you for the wonderful comments and feedback!  ~Susan  :)

Read More Customer Comments
Submit new feedback

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Safe Places to Donate:
Go Here Please

If you donate to various relief efforts, be sure they are qualified and ethical.

Help Protect the Children
National Center for Missing & Exploited Children


May God be with all those who are suffering and
with those lending first-hand assistance.


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Virus Survival

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Symantec's Norton Internet Security - "provides essential protection from viruses, hackers, and privacy threats. Included are full versions of Norton AntiVirus and Norton Personal Firewall, which efficiently defend your PC from the most common Internet dangers. You also get Norton S-pam Alert to block unwanted email, and Norton Parental Control to protect your children online."

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To receive immediate help in a virus crisis, go to McAfee's chat-line support services. They will give you prompt, online help with your emergency. http://www.mcafee.com/support/

For regular virus updates, go to: McAfee: http://vil.mcafee.com/newVirus.asp or Virus Information Center: http://ca.com/virusinfo/.

For Sure protection, It Is Better Not To Ever Open An Attachment.

 


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Terms & Policies

PLEASE NOTE: Vector Central can not be held responsible for any customer ads on this page, nor guarantee, nor endorse them. The content of ads are the sole responsibility of the paying advertiser. Discernment is the responsibility of the reader. If you find any inappropriate subjects, please contact us.

Read full Vector Central Terms of Agreement and Privacy Policy.



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