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Interactive Marketing Ezine

Interactive Marketing Ezine & Online Income Opportunities
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February 14, 2006

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  2. Article: "Avoiding Common Work At Home Scams" by Wendy Betterini

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Business Leads are very important to you as an online entrepreneur. We feel that your success and Prosperous growth online comes through reviewing and discovering which business leads are right for your Income Success! That's why we send "Income Solutions" throughout the week, directly delivered to your inbox.

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We hope you enjoy and benefit from today's ezine. There are many new and exciting business opportunities and articles for you today!

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Success to each of you,
~~Susan
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Editor-Publisher: Susan
Technical Advisor: Bill Nichols

About the Editor: Susan is the editor/publisher of the "Interactive Marketing Ezine" & the "Online Income Opportunities," which provide essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com. As a Solo Ad Design specialist, Susan will assist you with your Exclusive ad campaign.

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Copywriting for Sales - Understand Your Audience's Need
by George Dodge

Regardless of what you're selling, marketing or promoting, you have to have a good understanding of your audience before you can create effective copywriting. Without knowing who you're writing for and what they hope to get from the copy you create, your copy might not achieve the desired effect. But if you're creating sales copy, isn't it simple? You tout the benefits of the product or service, and wait for the customers to flock on over, right?

There are many stages to effective copywriting, but knowing what your readers expect from the product is probably the first and most important step.

If you are selling a product, take a minute to consider what your audience expects to gain if they purchase your product. Money is one of the most common reasons for purchases, though there are other - equally compelling - reasons. Becoming more healthy, more attractive and being entertained are other common reasons for purchasing a particular product.

If you are aiming at providing the solution for a particular issue, declare that solution in loud, clear terms. Don't leave your reader wondering if this is actually going to work. You can appeal to a person's sense of the dramatic, but don't overstate. There is a point at which your claims will be discarded as ridiculous, but your copy should run right up to that point.

So does every product have to offer some benefit? Actually, yes, though the kind and extent of the benefit will vary greatly from one product to another. The key to producing effective copywriting is to clearly identify the benefit(s) of the product, then present those in a clear, appealing manner to your reader.

What are some potential benefits? Besides money, health, beauty and entertainment, you may have a product that will make life easier or save time. In today's rushed world, time is a valuable commodity.

Cleaning products are excellent examples of products that meet these criteria. But simply saying that "this product will make your life easier" isn't enough. Outline how the product works. If you describe a situation that everyone is familiar with - cleaning the bathroom - and then clearly describe how your product will make short work of this task, you're well on your way to effective copywriting.

Finally, appeal to your audience's sensibilities to complete the sale. For example, if you're offering up the cleaning products, point out how proud the buyer will be when people recognize the super-duper cleaning job.

There's no magic form letter for good copywriting, but following these simple pointers will put you on the right track to creating copywriting that works.

About the Author: George Dodge is owner of http://www.CompellingWebCopy.com and you discover 757 explosive web copywriting techniques guaranteed to skyrocket your online sales and stuff more cash in your pocket - even if you haven't written a thing since high school! Visit Site: Web copywriting

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Avoiding Common Work At Home Scams
by ©Wendy Betterini

Scammers are getting more creative every day, coming up with new schemes to get your money (or sensitive information). Knowledge is power! By educating yourself on the common scams and keeping aware about new ones, you can stop the scammers in their tracks. Remember, if no one fell for their tactics, they would be out of business! Here are some of the most common scams today:

Stuffing Envelopes - There are no legitimate envelope-stuffing jobs out there. Please don't fool yourself into believing there are. Companies can very easily purchase a beautiful machine for a few thousand dollars that will not only stuff the envelopes, it will also fold, collate and apply postage to the envelopes. Why would a company pay you thousands of dollars a month to stuff their envelopes? They wouldn't. If you send in your fee for this scam, you will receive a copy of the same ad you responded to, and you will now have to scam other people by placing the ad and having them send you their money. This is illegal.

Typing and Data Entry - Similar to the scheme above, if you sign up for this and pay your fee, you will receive a copy of the same ad, and have to place ads to get other people to send you their money. You earn $20 per "application processed" because you are charging people $20 to get the information. Again, illegal. There are some legitimate companies that will hire you to do typing and data entry (such as transcription or coding) -- but they won't charge you a fee to work for them. If a fee is being charged, it's a scam.

Craft Assembly - Most of these opportunities are scams because they make their money by the start-up fees you pay. When you receive your kit, you will assemble dozens of earrings, potholders, magnets (or whatever), send them in for payment, and they will not pass inspection. You can try to fix them as many times as you like, they still won't be accepted. The company doesn't want the items you assembled, they want your money for the start-up kit. There are a few legitimate companies out there, however. Disciple's Cross and New England Crafters are two we've found so far. We are researching others.

Medical Billing - There are companies that will train you to become a Medical Biller from home, as long as you purchase the Medical Billing software for your computer from them. (Usually costs a few hundred dollars at least) What they don't tell you is that YOU will be responsible for finding your own clients (Doctors/Dentists). This can be incredibly difficult to do, since most medical professionals already use a billing service, or do their own billing in the office. With the new Privacy laws, medical professionals need to be extremely careful with patient records, and most will not want to trust someone with no billing experience to handle the office billing at home.

Payment Associate/Specialist - A company wants to hire you to place auctions on eBay and accept customer payments using your own accounts). You get to keep a portion of the money, and send the rest to the company. The company is supposed to ship the product to the customer, but they don't. (or they ship stolen goods) You are now in big trouble with eBay and Paypal for fraud. Don't do it! Don't ever use your own accounts for anything other than your own business. Companies should be able to set up their own accounts just as easily as you did for yourself.

Pyramid Schemes - A pyramid scheme is when money changes hands but there is no product or service being sold. "Joe" charges you $200 to join the scheme, and then you in turn need to charge others $200 to join, and they charge others, etc. This is illegal. Remember, there must be a product or service being sold.

Gifting Programs - This is also an illegal pyramid scheme, but they call it a "gifting program" -- in other words, you "gift" Joe $200, and then you need to find others who will "gift" you $200, and so on. Illegal.

Chain Letters - These have been around for years! They used to come by postal mail, but now they also arrive via email. There are usually 5 names on the list, you need to move each name up a spot, removing the top name, and place your name at the bottom, and then send $5 to each name on the list and send it out to everyone you know. Highly illegal. There is also a version for online payment services like Paypal, you send $2 or $5 (the amount varies) to the people on the list, and others are supposed to do the same for you. Don't get caught up in something like this, it can ruin your life.

Surveys & Mystery Shopping - While not all survey and mystery shopping companies are scams, there are quite a few that love to charge you a membership fee, claiming you can earn hundreds of dollars a day. When you sign up, you find more companies that want to charge you a fee to join, and companies that will pay you very little for your time and energy. There are some legitimate companies out there, and you don't have to pay to find them. Also be aware that you probably won't get rich from doing surveys and mystery shopping, but it can certainly bring in some decent pocket money.

These next few aren't necessarily work at home schemes, but they bear mentioning because they're so popular:

Bulk email - Usually these offers are sent by email, but you'll see ads like this around the internet also. You can purchase tons of email addresses for a low fee. If you have a home business and you're trying to get customers or subscribers to your mailing list, sounds like a great deal, right? Don't do it. Most (if not all) of those addresses have been harvested by spambots. If you send out a mailing to them, you will likely be reported for spam. You can lose your internet service provider, your business, and even have to pay a huge fine for spamming. Not worth it!

Phishing - You get an urgent email from Paypal, eBay or even your bank stating that your account is in jeopardy and you need to update your account info immediately! You click on the link and go to a page that looks legitimate enough, but it's actually a fake page. If you enter your login and password information, the scammer can now access your accounts. Don't ever click on a link in an email like this. Open a new browser window and type the company website address yourself. Your account should show whether there is a problem or not. (Most companies would have a big notice in there if you need to update something.) These companies usually have a spoof email address you can send these "phishing" emails to. For example, spoof@paypal.com, or spoof@ebay.com. Simply forward the email with full headers to them. They will investigate and stop the scammer if they can.

Free merchandise - Have you gotten the emails claiming you can earn a free computer, phone card or other merchandise? What usually happens is you would have to pay a membership fee, and then get a certain number of other people to join and pay the membership fee also. Unfortunately, there is usually some little clause you weren't aware of, and you never do get your free stuff. It's a waste of time and money.

Nigerian scams - You get a long letter from someone claiming to be the son or daughter of someone important, and they need to have you deposit a huge sum of money into your own bank account, and then wire most of it to them by Western Union. You get to keep a nice chunk of the money for your troubles. The problem is that the check is fake, and takes a few days or even weeks to bounce, and you now owe that money back to the bank. Unfortunately, you don't have it anymore, you wired most of it out to those people! Another Nigerian scam targets business owners. You receive a large order at your website, or they email to ask if they can order a large amount of goods, and they ask if you accept credit cards. Do not fall for this, the credit cards are stolen and if you ship the goods, you will be out the money AND the goods.

In closing, remember that scammers are after only two things: your money, or your sensitive information. If you refuse to give either willingly, you put them right out of business. For more information on common scams, do an internet search on the FTC Dirty Dozen.

About the Author: Wendy Betterini is a freelance writer, web designer and owner of http://www.CreativeWorkAtHome.com, a resource center for home business owners and telecommuters. Visit today for information on how to make your work at home experience successful.

 

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Body Health & Mind Wealth

For Your Health, Life's Joy, Entertainment, &
A Totally Balanced Online Environment

Mind and Body must be balanced to achieve a good working environment. Each week, we provide suggestions for such subjects as: reducing stress, building confidence, weight reduction, & improving your health and life.

Always ask your doctor before using any suggestions that you read in this ezine.
Vector Central can not be held responsible for any health problems.


Total Eclipse Of The Sun Expected In March
by ©Mr Hanna

A total solar eclipse, one of the earth's most unique phenomena is when the Moon passes between the Earth and the Sun, its shadow hitting the Earth and blocking out the Sun. If you're lucky enough to be in the path taken by the centre of that shadow, the Moon will align itself exactly with the sun, blocking it entirely and you'll see a total eclipse.

Outside of the path of totality, although a staggering 95% of the Sun is still obscured, the effect of the eclipse is not nearly so vivid - just a quiet, still, evening dusk-like effect. These were the conditions most of us experienced during our 'once in a lifetime' eclipse over the UK mainland on 11 August 1999, with the next not now forecast until 2090.

Huge cosmic coincidence is at work during a total eclipse; the Moon is 400 times smaller than the Sun and the Sun is 400 times further from the Earth so, quite extraordinarily, from our viewpoint here on Earth the size of these two celestial objects appears to be exactly the same.

Whilst this coincidence is in the hands of greater forces than us, getting ourselves into the right place at the right time is not. These days it is easily within our power to move swiftly around the planet.

There are some qualifications here. Total eclipses roll by every 18 months or so but nature throws out a much higher chance of incidence over inhospitable terrain, the most probable venues being vast tracts of ocean or barren icy wastes. Also whilst the Moon casts a huge shadow over the face of the Earth sometimes as wide as 10,000 miles, the central umbral cone is only a fraction of this, sometimes as narrow as 100 miles or so.

But here's the good news because the next total solar eclipse is nearly upon us, due on 29 March 2006. And, as the Moon's shadow sweeps across Africa and the Mediterranean at 1,500 to 2,000 miles per hour, the umbral cone will cross an area favoured by many of us in our annual quest for a quick week away in guaranteed sunshine.

The Turkish Mediterranean coast already caters to thousands of holiday sun seekers: with plenty of hotels, and a strong chance of cloudless skies, places such as Dalaman are just around a 4 hour flight away from the UK, with airlines such as XL offering cheap flights ( http://www.xl.com/champion/cheap-flights-to-dalaman.asp ).

And once you're in Turkey you can take to the sea and celebrate the event with a gulet flotilla holiday or if you want to mark the more cosmic significance of the day there's a trance festival where eclipsaholics can chill together: have a look at soulclipse (http://www.soulclipse.com) for more details.

So are you ready for another bite at your once in a lifetime opportunity? Oh... and don't forget your sun glasses!

About the Author: Michael Hanna About Michael Michael is a keen writer, and internet marketer living in Scotland: Contact details: E-mail: samqam@googlemail.com Phone: 0131 561 2251 Michael's Website: http://www.gransha-taxi.co.uk

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Insights of Inspiration

"The Lord Lives!
Blessed be my Rock!
Let the God of my salvation be exalted"
Psalm 18:46
The Bible

Quote for Encouragement

"Every man's work, whether it be literature or music or pictures or
architecture or anything else, is always a portrait of himself.
-- Samuel Butler (1835-1902) English Writer


Quote obtained from:
John F. Groom's "Positive Quote of the Day"
www.positivepress.com
www.AttitudeMedia.com

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Thanks Craig!  ~Susan

 


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