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Marketing
& Online Income Opportunities
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Bytes
of Info
From the Editor
"A
Courtesy for Your Readers/Customers"
If
you are a website designer or ezine publisher, this tip
is a courtesy that you can perform for your readers. When
linking the URLs in your publication, or any html page
that will be used for an email, be sure and program the
link(s) to open in a new window. Some email programs like
Yahoo, Hotmail, and others, will take the reader away
from his/her email account when clicking on links. This
means that the reader will either have to back-up to return
to his/her email account, or will have to reopen the account
and re-login. This can be a real pain for some readers.
If
the ezine or html email gives the opportunity for a link
to open in a new window, then the person's email account
stays in its own window for easy access for the online
reader/shopper.
You
can add the following to the end of your URL code to program
for a new window to open when a link is clicked:
target="_blank"
(Be sure and put one space between the URL and the code.)
The
above Byte of Info is also a Great way to "Keep"
your readers and customers. The new window will be accessible
for them to read till he/she chooses to close it -- thus
more opportunity for you to keep the potential customer.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thank you for joining us today at Vector Central Marketing!
"You" are the reason we bring this "Interactive
Marketing Ezine" to you each Tuesday.
There
are many new and exciting business opportunities and articles
for you today!
Thanks
for reading!
Success
to each of you,
~~Susan
Editor/Publisher
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About
the Editor: Susan is the editor/publisher
of the "Interactive Marketing Ezine"
& the "Online Income Opportunities,"
which provide essential marketing methods to generate
your online success. Free weekly ad with subscription:
http://www.vectorcentral.com.
As a Solo Ad Design specialist, Susan will assist
you with your Exclusive
ad campaign.
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of Contents
Cyclone in Australia
Sunday
there was a Tragic Cyclone in Australia where 1,000s lost
their homes. Because the USA experienced Hurricane Katrina,
that hit the Gulf Coast last Fall, we have great empathy
for those now suffering in Australia.
Our
prayers and thoughts are with those who lost homes, businesses,
and jobs from this awful natural disaster of Cyclone Larry
in Eastern Australia.
We
heard that there were no losses of life since everyone
had evacuated, for which we are so Grateful.
May
God bless those who are struggling desperately right now
in Australia.
To
Help Those in Need & Help Protect the Children,
go to:
Safe
Places to Donate.
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of Contents
Never
Underestimate The Power Of The Forum
by ©Pat Marcello
If
your traffic exchange has a forum, get comfortable using
the exchange and then, join it! Forum posts are a way
to connect with other marketers and just as in offline
business, networking is what online marketing is all
about. When people get to know you, they trust you and
this may spark them to buy your product or join the
program you're promoting. And, it's always a great way
to make new friends.
The
first thing you must do after joining a forum is to
introduce yourself to the other members of the group.
Usually, this will include information about the area
where you live, what your interests are, and a blurb
about being happy to be in the forum. Keep it simple
and allow veteran members to welcome you. Then, respond
to their comments or questions. It's a great way to
get your feet wet and to satisfy the "getting to
know you" requirement of most forums.
Then,
just read posts for a while. Old-timers in a forum,
those who have been members a while, can often be great
sources of information. You can learn a great deal just
by reading posts, especially if the forum is very active.
Take advantage of the free tutoring. It's worth its
weight in platinum.
Another
advantage of posting to a forum is that you are usually
able to use a signature file, meaning a link to a program
or product you're promoting underneath your signature.
This is a great way to advertise! Your link attaches
to every post you make or will ever make and it will
add up to a lot of free advertising over time. Just
be sure to follow the rules about posting sig lines.
Some forums allow several, while others may allow none
at all, and the last thing you want to be is a forum
rule breaker. The members will never let you forget,
if you do it consistently over time.
Don't
become a forum lizard, either. Posts that have no substance
are generally frowned upon. These are the "Yahoo!"
posts or the "Sure, I agree," posts with no
relevant comments to legitimize them. Don't spend all
your time in forums, either. Find a thread or two that
interest you and post something important to those.
Reading every post by every member can take up most
of your day in large forums, if you allow it. Just be
involved enough to become known as someone whose point
of view holds interest by providing food for thought,
interesting URLs on a topic, or especially humor, if
you're able to write funny things without being corny.
Forum members won't mind if you post once or fifteen
times, if what you have to say resonates.
Traffic
exchanges have many features, and you should explore
all of them. If the exchange has a forum, get in there
and make some posts, even if it's only to respond to
what others have posted. First, read the terms and conditions
of the forum and read some posts before you go barging
into someone else's living room. Get a feel for the
tone of its posters. And never post ads, unless the
forum has a specific board for doing so. That's a big
no-no and will get you into trouble. But don't be shy.
People in forums are generally nice and very helpful,
and networking is what n-e-t-w-o-r-k marketing is all
about!
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of Contents
The No-Sub
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of Contents
Search
Engine Optimization Secrets Revealed!
by ©Jake Sebastian
Search
engine optimization (SEO) is the process by which webmasters
or online business owners utilize strategic copy on their
websites, together with offsite linking strategies to increase
their website’s status in the eyes of the search engines.
(You can find out more about this at http://www.001sitepromotion.com)
As the internet has grown, so equally fast has the competition
for the best search engine positions. This has created the
search engine optimisation market, which helps webmasters
(that's YOU!) to improve the exposure of your web pages
to targetted internet users.
And
therefore a better understanding of the fundamental elements
of Search Engine Optimization is vital for any online business’
success.
Ok.
So what is search engine optimization?
Firstly,
to begin with, understand that making use of effective seo
techniques will improve the page rank of your website. This
is one of Google's measures of the importance of a site
on the internet, and whether or not it is considered an
'authority' site.
There
are many tricks that can be used to increase page rank;
the most effective method is to provide high quality content
consistently.
This
seems like a simple concept but there are many websites
that fail to provide content that visitors find interesting.
The
bottom line is that sites which provide content that is
interesting, well-written and regularly updated create highly
engaged visitors who are more likely to return to the website
in the coming days. So, if you can set your website apart
from those boring, lifeless sites then do it. You’ll
surely then be a step closer to achieving high page rank
(and more importantly high positions on the search engines)
through search engine optimization.
There
are secrets on how to rank highly with the major search
engines, but effective search engine optimisation is now
an immense task, because the search engine algorithms are
constantly changing and over 100 factors (at least) go into
deciding where a web page should rank for a particular search
term. So the 'secrets' are also constantly in a state of
flux.
Search
engines like Google, Yahoo and MSN, are in the business
of providing their users with the most relevant and up-to-date
information to match the search term that was being searched
for. To do this they utilise sophisticated technology which
allow users to quickly find relevant websites by searching
for a word or a phrase. Search engine results are useless
to users if the information doesn’t relate to the search
term, or if the results are too old. People expect up-to-date
and fresh information that is readily useful to them. And
so the search engines are constantly on guard for 'sneaky'
search engine optimisation techniques that don't return
their users with 'useful' results.
Updating
your website everyday and adding great new material will
help you to get noticed by the search engines. The bottom
line is that if you are going to sell any type of product
or service online (or even if you just want more visitors
for your personal website), it definitely pays to optimize
your website for the search engines, in order to quickly
provide a boost of traffic, sales and hopefully profits!
Face
it. Over 90% of your business will likely come directly
from search engine results. And for that reason, it is absolutely
vital to optimize your site and attract as much relevant
traffic as possible.
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