
Choosing
A Web Directory: Free vs. Paid
by ©Agnivo Roy
Submitting
your website to web directories is one of the most popular
ways of web advertising. Its one effective way to
get permanent links. With a bunch of good back links, you
can better position yourself in terms of page rank (PR).
And a high PR would definitely mean more traffic, more visitors
and more sales!
Just
like in any business, for your website to be a success,
you need some amount of effort to promote your site. Most
often than not, plain effort is not enough. You need to
shell out a couple of bucks too for advertising.
If
you are decided to submit your site to web directories,
the next crucial thing for you to do is to decide which
web directories you want to submit. There are literally
hundreds (if not thousands) of web directories that you
can choose from. You may be faced with a tougher decision
than you think.
Generally,
there are two kinds of web directories: free and paid. Heres
a quick overview of each of them.
Free
Web Directories
In
the online world, theres one word that everybody loves
FREE. A free web directory, as the phrase implies,
doesnt require you to pay a single cent for you to
submit your website. Some directory sites may request for
a reciprocal link or a back link. This means you have to
put the directory sites URL or link anywhere in your
own website.
The
problem with some free web directories is that most of them
are not properly maintained. This is probably the reason
why most websites approved of any kind of web sites or even
spam sites because they lack proper monitoring.
Paid
Web Directories
If
you want to position yourself into quality web directories,
then you might as well invest on it a little. Paid links
can go anywhere from $10 to as much as $299 per year. To
date, Yahoo by far has the most popular (and most expensive)
web directory on the web. Most paid directories now offer
permanent one-way links from $3 to $50. Featured links always
show at the top of the listings giving your site more exposure,
but are a little dearer compared to regular links.
If
you have a quality website, it is only but right to submit
to quality web directories. Submitting to free web directories
may give you a free listing but if that site has only two
or three visitors in a day, then whats the use? Also,
if your site is linked from free directories with pages
full of spam-site links, search engines may penalize your
ranking or fully ban your site from their index in the worst
case.
Submitting
your site to web directories is worth the money. Web directories
that offer paid submission usually do their best to increase
the page rank and traffic of their own directory site. Submissions
are closely scrutinized and thus, spam-sites or made for
ads websites are automatically discarded, resulting in refined
listings. This way you are assured of a good exposure and
linking from clean pages. Consequently, if the web directory
has more traffic, then that means more chances of hits for
your website.
Article
Copyright: Agnivo Roy, Web Directory Network (http://www.agnivo.com/web-directory-network)
You
are free to publish this article in its entirety, whether
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