Your Article Submission Strategy Won't Work - Unless...
Copyright (c) 2007 Steve Shaw
An
article submission strategy should form an essential part of promoting
your web site, but if you are missing one vital ingredient, most
of your efforts will be in vain. This article will show you what
you could be missing, and how adding this to your strategy can
have a hugely positive effect on the results you get from your
article submissions.
Many
people seem to believe they can spend just five minutes writing
an article, submit it to lots of article directories, and then
enjoy an avalanche of traffic to their web site the following
morning.
If
only it was so simple. Once again, there is no such easy route
to success.
Which
of the following articles do you think would achieve the best
results after it has been distributed?
-
One that has a great title, is focused, provides valuable information,
reads well and is error-free;
-
Or, one that contains grammatical errors and spelling mistakes,
reads poorly, is badly structured, and fails to provide any insight
of value.
Or
to phrase the question slightly differently, which article do
you think is more likely to be selected by a publisher looking
for some quality content to put in his ezine with a readership
in the thousands if not tens of thousands?
It's
obvious of course - he will be looking for a quality article that
will reflect positively on him and his ezine.
There
is another important factor you need to remember. Once you have
distributed an article online, it will exist online FOR A VERY
LONG TIME - with YOUR NAME attached to it. And if you have distributed
it correctly, it will sit on hundreds of different web sites.
Clawing an article back at some point in the future will be a
very difficult if not impossible task.
This
means you need it to reflect positively on your name, and on your
business, not just now, but for a long time into the future. And
an article you have put together in just five minutes with little
care or attention is unlikely to do you or your business any justice.
If
you want article submissions to work for you as an online marketing
strategy, it is absolutely essential that you give the highest
priority to ensuring the quality of the article.
Imagine
yourself in five years time, with your business, your own level
of success, and your reputation, growing healthily over that time.
Do you really want a poor quality article with your name attached
still in publication?
I
would think not.
There
are, however, some easy tips to follow that will help guarantee
the quality of your article and ensure that article submissions
are of benefit to you both now and in the future:
1.
Ensure you have a clear focus for your article - the title should
also reflect this.
2.
Run it through a spell-checker - you may be surprised what you
may have missed.
3.
Leave it for at least a couple of days, then come back to it and
re-read it. This will mean you spot elements of your article that
read poorly and need to be revised or rewritten. This is absolutely
essential for improving the overall quality of your article.
4.
Leave it again for a day or two, then come back and reread it.
Hopefully this time it will read a lot better, although you may
still notice the odd element that requires a final improving touch.
When I write an article myself, I often return to it several times
before finally distributing it.
5.
Ask a third party to review it - this could be a partner, friend,
associate, or even a professional editor. This again can reveal
problems with your article that you hadn't spotted yourself.
6.
Once you are completely happy with your article, run it through
a Spellchecker one last time.
These
few steps add very little time on to the process of creating your
article, but they can improve the quality of your article immensely.
By ensuring the quality of your article, you will maximize the
results you can achieve from your article submission strategy
and boost your own credibility and reputation over the longer
term.
| About
the Author: Steve Shaw's article distribution service
at SubmitYOURArticle.com will distribute your article to hundreds
of web sites with the click of a button. Find out more about
how article distribution can help your online business at:
=> http://www.submityourarticle.com |
