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"Interactive Marketing Ezine"
Your Guide to Generating Online Success!
Since 2000
May 15, 2007
Ezine Advertising, Marketing, Ezine Solo Ads, Sponsor Ads, Resources, Online Sales, Profits, Success

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Established 1999

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Table of Contents
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Marketing & Online Income Opportunities
Marketing, Leads, & Online Business Resources
Body Health & Mind Wealth
For a Totally Balanced Online Environment

1. "Bytes of Info" - from the Editor: "Another Suggestion to Help Against Spa.m"

2. Article: "Easy Online Marketing Techniques" Author: Stuart Pearce

3. Article: "5 Important Points to Consider when Launching Your Affiliate Program" Author: Mal Keenan

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Bytes of Info
From the Editor


We are delighted to have each of you with us today!

Our goal is to assist you in your daily work and to give you resources, leads, and opportunities for your businesses.

Thank you for joining us!


"Another Suggestion to Help Against Spa
.m"
(For Advanced Online Website Designers)

The ongoing, never-ending search to reduce spa.m is something that will be an everlasting online project for all of us who are seriously doing business online. The internet is here to stay -- and so are the spa.mmers, unfortunately.

Several weeks ago, we gave you some options to use if you are receiving multiple sp.ams from your online submission forms. We are experimenting with another method and want to let you know about it, in hopes that it will be of benefit to you too. The following script is helping to reduce some of our unwanted emails that come from sophisticated spa.mming software.

BUT FIRST - the WARNING:
Be aware that this script will "stop the search engines" from finding your page(s) on which you place the script.
LIMIT the use of this script to only one or two pages! Using this script can trigger the search engines and lower your ratings. So USE WITH CAUTION!

---VERY IMPORTANT: Move your submission form to a "separate" page. If you want the search engines to find your main page (for example a Sponsor Ad page), then move your submission form to it's own page. Then add the following script to your HTML Headers - between <HEAD> and </HEAD> - ONLY on the submission-form page.

<META NAME="ROBOTS" CONTENT="NOINDEX">

REMEMBER - this script keeps the search engines from finding a page and using it too much can lower your search engine ratings.

I don't want someone emailing me that they have disappeared from the search engines by using this script, so I repeat:

"Move your submission form to it's own separate page and only use this script on One or Two pages ONLY"

Do NOT use this script on a page that you DO want the search engines to find!

We have used this script on a submission form page and have dramatically seen a decline in the spa.m that was coming in through our submission forms.

Let me know if this helps you to have a decrease of unwanted mail. And if you're not sure how to use this script, then please contact us. Using scripts can be great - but also serious.

If you need suggestions on reducing "email" spa.m, you can read my article: "Intruders & Your Email Address" - and feel free to republish it in your own ezines. :)


Thank you for reading today and Success to Each of You Every Day!!

~~Susan  :)
Editor/Publisher


About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Design specialist, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html



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Article
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Easy Online Marketing Techniques
Author: Stuart Pearce

The internet is a huge landscape that continues to grow each year. For online business owners, this means using savvy marketing techniques to draw visitors to their web sites. But what separates one web site from another? The answer lies in the marketing techniques used and the continual marketing efforts by business owners.

Web sites are essentially the same. They contain pictures, articles, ordering pages, and product descriptions. While web sites are an important marketing tool, they are not the only marketing tool. Other ways to market your online business include:

SEO keywords; Creating email lists; Branding products with a logo; Blogs; Affiliate marketing

SEO keywords

SEO, or search engine optimization, is one of the easiest marketing techniques to use. When people are searching for a topic online they oftentimes conduct searches by typing in keywords. These keywords are found by search engines and the results are posted. You can increase traffic to your web site by adding these words into the site's text.

The easiest way to do this is to create a list of common words you think people would use to look up your online business. You can also use tools found on search engines like Google to help you find the most common words.

Adding these keywords throughout the text on your web site will help search engines find your site. You should not add too many keywords on one page, however, because as the internet becomes more competitive, so have the search engines. They will often overlook web sites that include too many keywords. Try for no more than 2-3% keyword density per keyword on web pages.

Changing keywords often will also help search engines find your site. Always add keywords into articles, metatags, and web page headlines.

Creating email lists

Creating an email list by asking visitors to sign up for newsletters, special updates about products, or other special offers can help you maintain a steady stream of traffic. Reminding customers they should visit your web site will result in additional sales. Email lists should not be abused, however. Sending daily emails will only result in people wanting to be taken off your list. Email and newsletters should be sent no more than once or twice a month in order to be successful.

Branding products with a logo

A logo prominently displayed on your web site, shipping materials, email, newsletters, and any other items your business uses will help you create a brand, which can boost sales. Word-of-mouth advertising is still one of the best ways to promote your business. A logo that people instantly recognize can increase sales and allow others to spread the word about your business.

Design a logo that represents your business, one that is simple and easy to recognize. Over time, your product will be associated with the logo, which will make your business easier to find online. Place banner ads, button ads, and other types of ads online that display your logo.

Blogs

A well-written blog can help promote your business to specific groups, which can increase traffic and sales. Blogs should reflect knowledge you have on a certain subject, advocate a cause, or just be a humorous commentary about your industry. Blogs are not used to blatantly promote your business. Adding your web address to your blog is all the advertising you will need.

Blogs should be posted at least twice a week in order to keep people interested. While you can blog about anything, you should try to write about what you know and what you care about so it will be genuine.

Affiliate marketing

Creating an affiliate marketing program and allowing others to promote your business is a way to reach new markets and increase sales. Those who promote your site will make a commission on every sale they make through various forms of internet advertising. This is one way to cut down on the amount of time you will have to spend marketing.

Online marketing requires planning, using various techniques at one time, and spending the time needed to increase traffic and sales for your business.

About the Author: Stuart Pearce is founder and owner of Style Product Developer Ltd. The company specialises in offering tools and resources to make the creation of a web based business easy and accessible to all. Begin your online career now, visit http://www.styleopportunities.com for details.

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5 Important Points to Consider when Launching Your Affiliate Program
Author: ©Mal Keenan

Affiliate marketing refers to a method of promoting web businesses, where an affiliate receives a reward for bringing visitor, subscriber, customer and sale through his/her efforts.

It increases the scope of your presence on the Internet by encouraging other websites to become advocates for your services, thereby increasing your online exposure.

Affiliate marketing is considered to be a very effective web-marketing tool. The indirect nature of websites is actually the main strength of this type of marketing, as it helps to form partnerships.

The affiliate builds traffic by addressing the specific interests of every user and tailoring the content to potential needs and expectations of customers. Contacts generated by affiliate marketing are considered to be of immense value, as they are derived through channels that any individual company might have difficulty in reaching through regular advertising channels.

Some of the important features that affiliates and publishers look for while deciding on the best affiliate programs are as follows:

1. Product and merchant site: Serious and proven products plus the merchant websites are the most important factors while selecting an affiliate program. Affiliates do not like to send valuable traffic to web pages that won't be able to convert to products that are not likely to impress the buyer. It is essential to create effective landing pages when starting an affiliate program. This is a sure way to recruit top level affiliates.

2. Trustworthy company: The affiliate marketing industry is surrounded with stories of merchants who offer great levels of commission but do not pay on referrals whenit comess to payday. Therefore, good affiliates always check over a company before joining a program. You should always do your due diligence online before deciding on which company to go with.

3. Communication: It is essential to be in direct communication with your affiliate program providers. Besides the person should also be prompt in responding to your inquiries. In case you encounter any problem with your program, be up front, rather than defensive about it.

A newsletter published on a regular basis can help reinforce your presence, as many affiliates sign up to programs and then get side-tracked, never getting around to publishing promo material in reality. In addition to this, a newsletter can also help instill confidence in your affiliate network on your being proactive. If you believe that you should offer an affiliate newsletter, flaunt it on your program details page. Consider feedback carefully when received from your affiliates regarding program improvement. It helps both parties who obviously want to increase sales.

4. Recurring commissions: High one-time payouts are considered to be good ways of attracting attention, provided you also offer a residual commission option. A residual or recurring commission refers to a percentage paid by the customers to the affiliate, on an ongoing basis. Residual commission is considered to be attractive when it is in relation to high value subscription services. Building up multiple residual income streams is one of the main keys to success in the field of affiliate marketing. It becomes all the more successful when based on the life of the account, instead of a set period.

5. Potential material: Always keep in mind that attractive banners look good on websites, but they can also bog down the load time of an affiliate's site page. The essence is to keep creativity as light on the server as possible. Text links convert better than banner anyhow and are much easier on web servers.

However you manage your affiliate program, the best way you will ever get inside the minds of affiliates and provide them with the best service is to actually become one yourself.

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Regulating Blood Pressure Naturally With Vitamins
Author: Darrell Miller

High blood pressure, which is also called hypertension, affects about one in three adults. Although there are many causes of hypertension, there are not necessarily any symptoms, with 30% of people having high blood pressure not knowing it. Therefore, just because you don't have symptoms doesn't mean you don't have high blood pressure, which is why it is called "the silent killer." High blood pressure is very dangerous, being the number one cause of stroke, as well as the cause for heart attack and heart failure. Changing blood pressure numbers depends a great deal on the choices we make every day, such has how much we exercise, the foods we ear, and our overall lifestyle. However, for those times when extra help is needed, there is a new scientifically-studied supplement that will help us lower our blood pressure and give us better overall health.

Blood pressure is divided into two parts, systolic and diastolic. Systolic is the pressure of the heart beating; while diastolic is the pressure of the heart vessels when they are filling. Although a persons' blood pressure can vary naturally throughout the day, if numbers are consistently high after many visits to the doctor, it is possible that you have pre-hypertension or high blood pressure. Healthy blood pressure numbers are about 115/75 mm/Hg. Arteries that are kept young through healthy diet and exercise are usually more elastic and unclogged compared to those that have plaque buildup from diets high in saturated fat and sedentary lifestyles. These unclogged arteries are able to transport blood through them easily and without much effort. However, clogged arteries result in faster blood flow, all of the time, which can cause damages to heart tissue, arteries, kidney, and other major organs in the long run.

High blood pressure can be caused by a variety of lifestyle factors being: body type, sedentary lifestyle. Sodium intake, low potassium intake, heavy alcohol intake, unhealthy eating, and smoking. Although weight isn't always a reliable indicator of whether or not you'll have high blood pressure, the type of weight is. Lean body mass (muscle) doesn't increase blood pressure levels, but fat does, especially when it is around your mid-section. Many of our jobs require us to sit all day at work and then we continue to sit more when we get home. With time, this leads to weight gain, which makes your heart work harder to pump blood through the body. Inactivity usually leads to higher heart rates. Even though salt intake itself isn't necessarily bad, it leads to more water retention, which increases blood pressure. A moderate intake of salt, especially sea salt or Celtic salt, for healthy individuals is fine. Most Americans do not get enough potassium. It helps to regulate the amount of sodium in our cells and expels the rest to our kidneys. Low levels of potassium can lead to a build up of sodium in the body. Because having three or more alcoholic drinks a day doubles and individuals' chance of developing high blood pressure, it is important to limit the amount of alcohol intake. Drinking a large amount will eventually put a lot of stress on the heart, liver, pancreas, and brain. Eating a lot of processed and fatty foods can lead to high blood pressure as well. By adapting a diet rich in fruits and vegetables as well as whole grain products, fish, nuts, magnesium, and potassium, blood pressure can be brought back down. Smoking damages the heart and arteries, while the nicotine constricts blood vessels, increases heart rate, and raises blood pressure. The carbon monoxide in smoke replaces oxygen in the blood, which makes the heart work even harder to make up for the difference. It is important if you have high blood pressure that you do not smoke.

Along with the above diet and lifestyle changes, there are other natural ways to lower blood pressure. These supplements include: fish oil, CoQ10, and garlic. Although these are very effective, they usually lower systolic pressure much more than diastolic pressure. There is a blend of natural ingredients that lower systolic and diastolic blood pressure separately and work even better combined, dandelion leaf extract, lycopene, stevia extract, olive leaf extract, and hawthorn extract. Dandelion leaf extract provides a healthy supply of vitamins, including vitamins A, B, C, D, iron, silicon, magnesium, zinc, potassium, and manganese. This extract produces a diuretic effect in the body relieving hypertension in the body by drawing excess water and sodium from the body and releasing it through the kidneys as urine, which allows the blood vessels to relax and in turn lowers blood pressure. Lycopene, which is mostly found in tomatoes and processed tomato products, has great antioxidant abilities as well as free-radical scavenging properties. It also lowers LDL (bad) cholesterol, lowers homocysteine levels, and reduces blood platelet stickiness which leads to clogged arteries. Higher intakes of lycopene mean less thickening of arteries and a reduced risk of heart attack. Stevia extract, which is often used as a sweetener, relaxes arteries and helps to prevent the buildup of calcium on artery walls, which keeps them healthy and reduces blood pressure. Many scientific studies have proven that stevia controls blood sugar levels as well as has great potential in treating type 2 diabetes along with hypertension. Olive leaf extract relaxes blood vessels and prevents buildup of plaque in the arteries, which in turn lowers blood pressure. It also acts as an antioxidant. Hawthorn extract has been used to support heart health for many centuries. It improves blood pressure levels by increasing blood vessel elasticity, as well as improves coronary artery blood flow and contractions of the heart muscle. This supplement also has antioxidant properties, as well as the anti-anxiety abilities and blood sugar regulation properties.

After taking a combination of these herbs, you should notice both systolic and diastolic numbers lowering within two weeks. When you are taking herbs that support your blood pressure, it is important to keep it monitored so that you have an adequate reading of your numbers. To do so, you can purchase a home blood pressure monitoring device for thirty to two-hundred dollars. However, buying one in the thirty to fifty dollar range is sufficient and will be money well-spent. Although there are no side effects noted in the study, you may notice an increase in the number of trips you take to the bathroom do to the diuretic effect of the dandelion leaf extract. The vitamins mentioned above can be found at your friendly internet health food store.

About the Author: Visit VitaNet Health Foods at http://vitanetonline.com/ VitaNet sells high quality vitamins and herbs at discount prices and name brands like Source Naturals and Natures Plus. Please link to this site when using this article.


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Donate $2 to Help a School child or a Homeless Person.

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