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The
Internet And Niche Markets
Author: ©George Meszaros
It
has been said that the Internet is the great equalizer where small
business can compete with giants of industry. Unfortunately, it
is not that simple. The key to succeed online is to find the right
market. While the Internet has done a lot of equalizing, it doesn't
mean that you should try to compete with the Wal-Marts of the
world. If Wal-Mart can afford to sell a digital camera for $50.00,
it is unlikely that you will be able to compete.
Your
goal shouldn't be to compete with giant corporations. Instead
seize the markets that are too small for them. Yes, there are
more niche markets than you need. The perfect niche market is
small enough so large companies will ignore them, but big enough
to support your business.
An
excellent example of a niche market is wedding favors. Don't laugh.
It's true. When it comes to the bridal market, most people think
of the big-ticket items such as the bridal gown, the ring, catering,
etc. Wedding favors make the perfect niche market. Think about
it, you don't need a storefront, because you can ship to all US
states. Retail stores are unlikely to carry favors because they
are low-ticket items. Many favors are personalized that makes
them very unattractive for large retailers. Because there are
over 2 million wedding each year, it is a large enough market
to support your business.
The
key to succeed in a niche market is to avoid commodities. Big
box stores, chain stores, or fortune 500 companies are at an advantage
selling name brand mainstream products. If you plan on competing
with large companies selling digital cameras, plasma TVs, Nike
shoes, Toys and such products you are in for a rude awakening.
Instead of focusing on mainstream brands, focus on specialized
products. You can't compete with giants such Wal-Mart selling
toys, but you can kick their butts selling trains hand carved
out of wood. To make it even less appealing to a big business,
you could offer personalization, hand carving names and dates
in each wooden train. I guarantee that no big box store will have
any interest in selling such a products.
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Width
And Resolution Problems Encountered In Website Design
Author: ©Jay Smith
There are millions of computer users browsing the internet every
day and each one is looking at a different size monitor using
a different resolution. How each person sees the graphics on
your website varies depending on their screen and there is no
uniform standards for making your site friendly to everyone.
What
is Resolution
Screen
resolution refers to how many pixels your computer monitor will
display, both vertically and horizontally. If you have ever
visited a website that did not fit your screen, making you scroll
to the right to see the rest of the page, it was not entirely
the designer's fault. The website was just not created with
your screen resolution in mind.
Not
too long ago, the most common computer monitors featured a resolution
of 480 X 640. A number of people still surf the internet using
this screen resolution, while today's popular monitors use a
1024 X 768 screen resolution and most websites are optimized
to be viewed on these higher resolution screens. Those still
using lower resolution displays will see websites quite differently
than those the site was designed for.
Today's
monitors offer computer users a choice of several different
screen resolutions, with the lowest resolution being 400 X 600.
With so many choices, it is often confusing for users to decide
on the best settings, especially if they are not aware of the
differences.
Problems
Created By Screen Resolution
Visitors
to your site that are using monitors with low screen resolutions
will usually not see your entire page on their screen. They
will have to scroll horizontally to see the right side of your
page. Those using a higher screen resolution than what your
site is designed for may see a small, thin strip that can be
rather frustrating.
Solutions
for Resolution Problems
Some
website designers create their website pages based on the smallest
screen resolution sizes. This way, individuals using low resolution
screens see the page as it should be and anyone using a higher
resolution screen will have to adjust their resolution to see
the page correctly.
Another
option is to design your site pages based on the most commonly
used screen resolution, 1024 X 768. By closely monitoring your
website visitor statistics, you can see if this is actually
the most popular resolution among your visitors. If it is, but
you still have a fair amount of visitors with different resolutions
you can add a message to your website letting your visitors
know the best screen resolution, as well as instructions on
changing the setting.
A
final solution to resolution problems is an elastic website
that looks the same no matter what screen resolution it is displayed
on. This type of website design is much more complex, but it
is often the best option for those who need a good looking website.
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Editor's
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ISORegister--2TillProfits Tools & Resources - Go
Here
• Real World Tactics - The
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• Guide for Ezine Ad Tester - Maxprofitpro.com
• Protect Against Identity Theft - Click
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• Interactive Forms - nsForms
• Free Report: 77
Ways to Get Traffic
• Virtual Assistant - Jacqueline
• Protect from S.cams - Go
Here
• Articles for Reprint - Vector
Central Articles ~ Article
Announce ~ FindArticles.com
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Alley ~ a1-ArticleDirectory~
isnare.com
Articles ~ Article
Syndication Feeds ~ FREE
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• Internet
Marketing Definitions - Spell
Checker - Dictionary
- Thesaurus
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a positive state-of-mind and healthy choices.
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Guidance to Earn Online Income. FREE & Low Cost
Ads, along with Online Marketing & Traffic Generation
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a newsletter that will aid in you being able to work
smart while you are working hard and long.
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includes free ads, resources, contests, tips, trivia,
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to help your business grow. Software, programs &
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