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"Interactive Marketing Ezine"
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Since 2000
August 14, 2007
Ezine Advertising, Marketing, Ezine Solo Ads, Sponsor Ads, Resources, Online Sales, Profits, Success

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Table of Contents
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Marketing & Online Income Opportunities
Marketing, Leads, & Online Business Resources
Body Health & Mind Wealth
For a Totally Balanced Online Environment

Bytes of Info: "To Serve You Better..." - from the Editor

Article: "10 Rules To Keep Your Website Visitors Engaged" Author: Deepak Dutta

Article: "Can You Spot An Affiliate Scam?" Author: Anita Buchan


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Interactive Marketing Ezine
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"Bytes of Info
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From the Editor

"To Serve You Better..."

Welcome to today's edition of the "Interactive Marketing Ezine." Whether you've been with us for years, or just a day, we Welcome you and are so Happy that you are with us! Our goal is to assist you the very best that we can, in your daily work and in your online income-making journey!

The newest system that we have purchased, in order to serve you better, is the installation of mailing software. We now have our own Mailing List Manager! After trying several different methods and software, we found DadaMail Pro - an Excellent software system and one that reaches you in the best possible way.

If you're in need of a mailing system for your subscriber list, then please consider Dada Mail. You can download the 'free' version to make sure that it is compatible with your hosting account (needs to be able to execute custom CGI scripts). Once you are familiar with the free version, advance to the Pro version. It's well worth the investment! http://mojomail.sourceforge.net/

Thank you for reading today!

Success to You Each and Every Day!
~~Susan  :)
Editor/Publisher


About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html



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Article
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10 Rules To Keep Your Website Visitors Engaged
Author: ©Deepak Dutta

Do you know that most visitors leave a website within 10 seconds of landing on the home page? And they may never return to the same site. To keep your website visitors stay longer, you need to engage them. Follow these 10 simple rules to build a set of core loyal visitors who will return to your site frequently.

1. If you have a brick-and-mortar business and you want an online presence, don't just hand over your printed brochure to the web developer for your site's contents.

2. Get good text, picture, and video contents related to your products or services and organize them into categories for your website publication. How do you get contents? You can ask your kids to write contents for you. Today's kids are information savvy and know how to do research on right topics. They can help take pictures and videos of your products and provide narrations. If you cannot leverage your kids talents and you don't have time to develop contents, buy them from online sources, like distributors of private level rights to articles and stock photographs. You need a small content set to launch your web site.

3. Ask your developer for some sample websites he has developed in the past and review them. If you find clutter, music, unprofessional graphics, etc. in those sites, run away from the developer. Tell your web developer to use basic search engine optimization techniques for your web site. Use a developer who uses content management systems (CMS) to develop websites. You or your kids and spouse will be able to maintain and add contents regularly to an CMS without much efforts.

4. You must have an About US page in your website that explains the expertise of your company and your unique selling proposition. Also, you should provide a phone number and an e-mail address for contact.

5. Publish a weekly tips section in your website. If you are in a business for a long time, you have a wealth of knowledge about your business, market, and technologies involved in your business. Make it a habit of jotting down one tip every day. You will have plenty of tips for your weekly publication.

6. Don't use guest books, testimonials etc. These are so Web 1.0 concepts. Use a forum. Let your customers interact among themselves. Develop a value network. You get into the insights of your customers' minds by reading their posts and your visitors know your products and services by talking to each other. As a result, you will be able to provide improved products and services and ask for a premium price.

7. Promptly answer all your visitor's e-mail. This is one thing you should never delay. Use your visitors comments, e-mail, and other form of communications to generate ideas for new articles and tips.

8. Tell your web developer to include an RSS feed on your site and publish a filtered news related to the market you serve and emerging technologies in that market. Don't use a weather report. Nobody comes to your site to check the weather.

9. Publish a frequently asked questions related to your products and services. It helps save your visitors' time and efforts when they are looking for information on a particular topic related to your website.

10. Did you know that the average person must be exposed to an offer around seven times before they will make a purchase? Make your website an advertising platform for your most popular items. Advertise them through out your site but don't use any 'in-your face advertising' techniques. You can use side bars for this type of advertising with interesting anecdotes, pictures, etc. Be creative and use your imagination.

Your website is your publishing medium. It is not your online catalog. You want repeat visitors who spend their time at your site for valuable information. The possibility of visitors turning into a paying customers improves when they stick around your site longer.

About the Author: Dr. Deepak Dutta is the creator of http://www.semanticbay.com - an interactive social network website based on user shared text and picture contents on any topics. His other website http://www.classifiedsforfree.com - is one of the oldest online classifieds site.

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Article
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Can You Spot An Affiliate Scam?
Author: ©Anita Buchan

There are hundreds of websites out there saying that they can make you money. Some are genuine. They really do give good advice on how you can make a bit of extra cash on the internet. But many – maybe even most – are scams.

Scammers are hated by pretty much everyone. You might have a reason yourself – have you ever lost money to one? Genuine affiliate marketers hate them because they make people suspicious and less likely to trust – and therefore less likely to believe what the affiliate marketers say! The best way to get rid of them is to deny them what they want: your money.

But how do you spot a scam? It can be very difficult. The best scammers have websites that look completely genuine, identical to legitimate sellers. But most aren't that good. Most can't be bothered. Scammers, after all, are lazy. They can't be bothered to make a living honestly, so they do it by cheating instead.

And while it's probably impossible to stay completely safe (there is always an element of risk when you buy something, after all, online or off), there are some things you should look for when visiting a website. It will take a little extra time, but it might well save you money.

The first thing to always, always check is contact information. Is there any? If not, run! A genuine seller will want you to be able to contact them – after all, you might want to offer them more money! Or you might have a question that you want answered before you buy. Genuine sellers will be happy to answer – scammers just want to hide.

If there is contact information, look at the e-mail address. Is it free? There's nothing wrong with that by itself, but remember how easy Yahoo and Hotmail accounts are to set up. They're also more likely to be blocked by spam filters. A paid-for e-mail address means a higher chance this person is legitimate.

Second, check the small print. Is there a disclaimer? Genuine sellers realise that their product will not be able to help everybody – no product can – and that there is a chance you'll be disappointed. As such, they'll add a disclaimer saying so. They'll also have a money-back guarantee. Of course, anyone can type `money-back guarantee', and the words alone don't mean you've got any chance of getting your money back. But they're a step in the right direction.

Third, have a quick exploration of the site. What other websites does it link to? Reputable sites won't be happy about scammers linking to them – and scammers probably won't want to let reputable sites know they exist. After all, the more people know they exist, the more chance there is of people complaining and getting them shut down. Scam websites tend to be small – often just one page. Genuine websites have more content, and therefore more pages. A small website isn't proof that you're being scammed – but it should make you wary.

A final thing to check, and this is one of the main things that gives scam sites away, is the testimonials. They're supposed to reassure you, convince you that the product is worth buying. You can use them you work out whether you're being scammed or not. Read them carefully. Do they sound natural, like something you might write? Or do they sound like a continuation of the sales pitch? The latter is a sign that they're probably fake. Also look at their photographs – and this goes for all the photographs on a site. Do they look professional, like they could belong in a catalogue? Or do they look like ordinary snapshots? The more professional they look, the more likely they are to be fake.

It is possible to avoid the vast majority of scammers. You have to be careful, take your time when reading a website, and not rush into anything. Don't get carried away by a sales pitch! If they're genuine, they'll still be there tomorrow – and still at the same price, whatever they might say!

The only way to defeat scammers is by preventing them from making a profit. So in future, be careful – don't give your money away!

About the Author: Anita is a full-time affiliate marketer who now wants to help others become a success. For genuine affiliate marketing opportunities and free resources visit http://www.dont-get-scammed.biz


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Editor's Recommended Resource
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• Exclusive Advertising - Vector Central Solo Ads
• Excellent Web Hosting for Less - from $3.95/mth!
• Mail List Manager - Dada Mail (Free & Pro Versions)
• Submit to Search Engines - SelfPromotion.com
• Online Directories - Go Here
• Ezine Co-ops - Go Here
• HTML Validator - Click Here

• Keyword Selector - Click Here
• Link Checker - Click Here
• Website Tracking Service - StatCounter
• Ad-Writing Service - How to Write Better Ads
• Ad Tracking Service - Your Ad Tracker
• Email-Ezine Content Checker - Go Here

• ISORegister--2TillProfits Tools & Resources - Go Here
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Internet Marketing Definitions - Spell Checker - Dictionary - Thesaurus
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Body Health & Mind Wealth
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Nature, Nutrients & Sunbeams

Resources for
Your Quest of Optimal Living

For Your Health, Life's Joy, &
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Online & Offline!



Health Directory Articles Directory
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Always ask your doctor before using any suggestions that you read in this ezine.
Vector Central can not be held responsible for any health problems.



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Article
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Long Term Green Tea Consumption And Body Fat
Author: ©Marcus Stout

Many people find that they gain weight as they get older. It seems to be a fact of life for many of us; as we age we put on a few pounds. It's no secret that our metabolism starts to slow down as we age; even as early as age 30. However, there does seem to be a simple secret weapon that can prevent the pounds from creeping on as we get older.

It's no secret that Asian countries have far lower incidences of overweight and obesity than most other parts of the world. And, even as they age, Asians don't seem to put on the age related pounds that plague many cultures. And, of course, it's no secret that Asians drink large amounts of green tea.

And, there seems to be a connection between these two facts. Green tea has been reported to have many health benefits, including preventing disease and weight gain. Green tea consumption has been shown to reduce the risk of many forms of cancer, lower cholesterol levels and reduce the risk of heart disease. Green tea has also been shown to help regulate insulin, which may help prevent or control diabetes.

Other studies have shown that green tea can help with weight loss, as it seems to speed the metabolism and promote fat loss. Green tea seems to have a unique ability to promote thermogenesis, or fat burning.

For these reasons, it seems that being a lifelong green tea drinker may mean that you have less chance of putting on a few pounds each year as you get older. In addition to the abundant anecdotal evidence available by comparing the statistics on obesity in Asian countries to that of European and North American countries, there is also quite a bit of research to back up the theory that drinking green tea regularly over a period of years may lead to lower weight and less body fat.

One particularly interesting study on this subject was conducted by the Department of Family Medicine, National Cheng Kung University Hospital in Taiwan. This study looked at over 1200 subjects, both male and female. They compared the tea drinking habits of the participants and evaluated their percentage of body fat and body fat distribution based on waist to hip ratios.

Waist to hip ratios are important because we know that fat carried around the hips and waist are more likely to lead to heart disease than fat carried on other places on the body.

The study concluded that tea drinkers were less likely to have an unhealthy percentage of body fat, and were more likely to have positive waist to hip ratios. In fact, those participants who had been tea drinkers for more than 10 years showed an average of 19% less body fat and a waist to hip ratio of 2.1% less than that of non-habitual tea drinkers.

But even those participants who had been habitual tea drinkers for just six months showed improved statistics over those participants who were not habitual tea drinkers.

This study denoted several factors that appeared to have either positive or negative effect on a person's body fat percentage and body fat distribution. The factors they rated were as follows:

Smoking – Smoking was associated with higher body fat and higher waist to hip ratio.

Age – Older Age was associated with higher body fat and higher waist to hip ratio.

Body Mass Index – Higher body mass index was associated with higher body fat and a higher hip to waist ratio.

Pre/post menopausal – Pre-menopausal women were more likely to have a lower percentage of body fat and a lower waist to hip ratio than post menopausal women.

Habitual Tea Drinking – Habitual tea drinkers had lower waist to hip ratios and lower percentages of body fat.

Physical Exercise – Those who exercised regularly had lower percentages of body fat and lower waist to hip ratios.

So, as you can see, there are several lifestyle factors that affect whether or not your weight creeps up as you age. Of course, age itself is a factor we can't control, as is going through menopause.

However, what we can learn from this study is that getting regular exercise, refraining from smoking and drinking tea regularly throughout your life can help you avoid gaining weight as you get older.

Adding green tea to your diet is a simple way to help protect your health and prevent weight gain. As more and more research has revealed green tea's health benefits, it has become easier to find. Today, green tea can be found in loose or bag form for brewing at home and bottled form for those who want convenient chilled green tea.

Even those trendy coffee houses now offer a green tea selection on your menu. And, if you can't get enough of a dose of green tea by drinking it, there are green tea supplements on the market that carry the anti-oxidants of green tea in pill form. But, no matter how you choose to get your dose of green tea, just be sure you get it!

About the Author: Marcus Stout is President of the Golden Moon Tea Company. For more information about tea, green tea and black tea go to http://www.goldenmoontea.com


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"If you abide in My word, you are My disciples indeed.
And you shall know the truth and the truth shall make you free."
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"Friendships are like treasures, to be found and never lost."
--Bill Nichols (owner of Vector Central)


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Please Note:

1. Websites can put spyware and viruses on your computer.
Vector Central can not be responsible if the links in this ezine produce such.
Make sure you have anti-virus and anti-spyware installed on your computer and enabled at all times.

2. If you had a monetary $ amount in your ad, you will notice it has been reworded.
Due to online regulations, dollar amounts can no longer be stated in ads unless it's a per-sale amount.
Read Terms.
The content of ads are the sole responsibility of the advertiser. Discernment is the responsibility of the reader.
If you find any inappropriate subjects, please contact us.


The weekly ads are not posted in the Archives.

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Please re-enter your ad including: ad copy, url, and appropriate content.

2. Websites can put spyware and viruses on your computer.
Vector Central can not be responsible if the links in this ezine produce such.
Make sure you have anti-virus and anti-spyware installed on your computer and enabled at all times.

3. If you had a monetary $ amount in your ad, you will notice it has been reworded.
Due to online regulations, dollar amounts can no longer be stated in ads unless it's a per-sale amount.
Read Terms.
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The weekly ads are not posted in the Archives.

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Anti-Virus & Anti-Spyware Protection
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Kaspersky Anti-Virus: "Antivirus software for home or business. The world's fastest antivirus updates. Free virus scan and antivirus trial downloads." http://www.kaspersky.com/

Virus List: http://www.viruslist.com/en/

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