Five
Ways To Spot A Great Product
(c) Charlie Page
http://www.RealWorldTactics.com
One
of the challenges to working online is the huge number of choices
we have. While more is sometimes better, when it comes to chosing
which tools to use to run or establish your online business,
things can get confusing ... fast.
Take
autoresponders for example. There must be hundreds of companies
selling autoresponder services, hundreds more selling autoresponder
scripts, and even more "back office" situations where
an autoresponder is built in.
Talk
about "overkill"!
With
so many products out there, and more being introduced every
day, how can we spot a GREAT product, and avoid wasting money
online?
Here
are the five things I look for when buying products. I hope
this list helps you too.
IS
IT GUARANTEED?
This
is an absolute essential in my book. If someone offers a 30
day guarantee, I usually won't buy. The reason for this is two-fold.
1.
If they won't stand behind what they sell for more than 30 days,
it really does indicate that they are not in business for the
long haul.
2.
It sometimes takes me 30 days just to TRY what I've bought.
Like you, I'm busy. And the worst thing is to be busy, delay
trying something, find out it won't work for you, and then get
stuck because you had to wait.
Look
for a rock-solid guarantee when shopping online.
DOES
IT MEET A REAL NEED?
When
I say "need" I don't mean a basic need like food,
but rather, will it help me accomplish my goals?
Sometimes
there are products that help us accomplish our goals by providing
much needed information, information that it would take time
and money to get otherwise.
Sometimes
a great product is one that saves time. One of my absolute favorite
tools is ShortKeys. If you find yourself typing the same thing
over and over, you'll love ShortKeys. Best of all, you can get
it free at this link.
http://www.shortkeys.com/lite.htm
IS
IT FROM A RELIABLE SOURCE?
Considering
the source of a product has become a MAJOR factor in buying
things online ... especially when buying information.
One
example: There is a LARGE group of people pushing "how
to make money" products who have never made a dime online.
I know, because I talk to these people every day.
Here
are two quick ways to know if a source is reliable.
1.
Look at their sites. If they have one hyped-up site that promises
the moon, look out. Even worse, if they don't have their own
domain, run ... don't walk.
2.
If you are concerned, or don't know the person, try to contact
them. How they handle your contact will speak volumes about
who they are trying to serve, you or themselves.
If
a site owner answers every question with "buy my product"
(or worse - doesn't answer) hide your Visa and count your blessings
that you found out BEFORE you paid.
DOES
IT WORK AS PROMISED?
This
is, of course, for after you have bought, but it's still a valid
point. If you bought something that does not perform as promised,
don't just give up or get a refund.
There
are many products that will work like wings once we know what
they are supposed to do. If you don't understand how to use
what you bought, or have questions, be sure to ask.
If
you find it does not work as promised, return it and find something
else that will meet your needs.
IS
IT COST EFFECTIVE?
The
trend among marketers today is to create ever more expensive
products. Two years ago products often cost $47 or $67. Today
it's not unusual to see $497, $697, or even $1000 priced products.
If
these products deliver BIG value, then the price is fine.
But
for MANY people, $500 is an impossible amount to spend.
Before
you spend your hard earned money, take a look to see if you
really can afford it, and if the product is reasonably priced.
NOTE:
Buying something today because it's on sale today, even if you
don't need it until tomorrow, is a wise move. You really can
find bargains online if you look.
Use
these five guidelines when you shop online and you'll not only
find GREAT products, but you'll pay less too.
And
that's a beautiful combination!
About
the Author: Charlie Page helps people succeed online.
How can he help you? Find out now at his main site or
call his toll free number. http://www.RealWorldTactics.com
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