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Marketing
& Online Income Opportunities
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"Bytes
of Info"
From the Editor
Welcome!
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~~Susan :)
Editor/Publisher
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SEO
- How To Think Like Your Customers To Find Key Words
Author: ©Chris Angus
You can use a thesaurus (either online or offline) to come up
with keywords for your search optimization efforts or you can
think like your customers. Your first step to thinking like your
customers is to write out a short description of your business
for your own use. Come up with a two-line description and then
a way of describing it in less than five words. These are phrases
that will come in handy for you later no whether you are using
Adsense, submitting descriptions of article directories or entering
descriptive phrases into URL submission programs. A good web based
thesaurus is Roget's Internet Thesaurus.
When
writing the two descriptions of your business as described above
be sure to include a concise description of what exactly it is
you do. Think of exactly what it is that makes your business unique
or different in its objectives than your competition and include
those words and phrases. Then expand that list to include one
to five word descriptions of everything that you do or sell on
your website. This is an incredibly effective way to create keyword
combinations that can drive targeted traffic (meaning traffic
that is looking to buy, not just window shop).
Another
tip is put quotes around the keywords that you find. This is because
putting quotes around the term tells the search engine that you
are interested in that exact term. This is good because many search
engines are searching for content that seems specific. It is a
linguistic way of telling the search engines that your information,
product or service is about exclusivity.
You
should also not neglect to use misspelled keywords in some of
your phrases. For instance if you are selling jewelry, common
misspellings are jewellery, jewlry and others. Throwing a few
spelling mistakes into the mix can definitely help direct people
to your web pages as well. If you are a good actor, then you will
have no problem coming up with winning keywords for your site.
Simply come up with the lowest common denominator by including
words that are commonly used and you will see visits to your web
pages climb in numbers exponentially!
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of Contents
Are You
Ready For A Wi-Fi Network In Your Home?
Author: ©Jon T Norwood
One of the fastest growing segments of Internet connectivity
today is Wireless Internet. Wi-Fi, or Wireless Fidelity, is
Internet connectivity over dual band networks that are classified
by a set of standards most commonly referred to as 802.11, 802.11a,
and 802.11b. Although there are several other standards, these
three are the most common at this time. Access over these types
of networks is available in most major cities in the United
States, and the technological standards used to define Wi-Fi
access are in use in many other countries.
The
802.11 standards can be classified by several unique features,
as well as the potential speed available. 802.11a and 802.11b
are currently considered the two fastest wireless network standards
offering uploads up to 11mbps and downloads at a brisk 54mbps.
Clearly these speeds can compete with any satellite or DSL Internet
offering, and many cable services are significantly slower.
Security
Issues:
The
convenience and ease of use of Wi-Fi connectivity also comes
with several security issues. Along with the standard security
concerns inherent in a wired connection, data sent and received
via a wireless connection can be intercepted and received almost
anywhere within a given range. With the introduction of Wired
Equivalent Privacy, or WEP, encryption has become a standard
security measure with almost every wireless high speed internet
connection. Even with a WEP key in place the wireless data can
be captured, it is simply unlikely that the information would
be useful. Of course a determined hacker could eventually access
the data, but this would be the exception not the rule.
A
more common Wi-Fi security problem is referred to as an Evil
Twin Attack. This type of attack takes place when a hacker hijacks
a wireless network signal. The hijacker creates a wireless access
point in their own laptop computer, basically offering a wireless
network to anyone within range of their signal. The hacker then
enters a popular wireless access area such as a coffee shop
or mall and makes their network available. When a user tries
to log into the network offered by their favorite coffee shop,
it is possible they mistakenly choose the hacker's wireless
access point. This is a way a hacker can bypass many security
measures often including encryption. Every packet of data sent
or received via an Evil Twin is available to the hijacker. There
are several security measures that can be taken to avoid an
Evil Twin attack as well as other dangers. These include:
Use WPA or WPA2 security. This configures all security keys
at the router, and prevents any unencrypted data from being
sent. This is often only available with a home service.
When setting up home wireless access, rename the network from
the factory preset to something unique. This will insure that
the correct network is always used.
Never log into a wireless network that does not use Secured
Socket Layer (SSL) security.
Use a smart software client that encrypts all data before it
is ever sent to the Internet.
Try to only use a wireless connection that provides Wi-Fi Protected
Access (WPA). WPA further strengthens the security provided
by WEP.
About
the Author: Jon Norwood is a managing partner of the
http://www.high-speed-internet-access-guide.com,
a site dedicated to providing reviews of broadband Internet
service providers, as well as information on wireless Internet
service and satellite Internet.
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Editor's
Recommended Resource
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ISORegister--2TillProfits Tools & Resources - Go
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More Ezines to Visit:
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