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of Contents
7 Routine
Maintenance Steps For Your Website
Author: ©Larry Lang
You've invested the time to create great looking, compliant
web pages. Now what? Maintenance, maintenance, maintenance.
You'll find that just as it is well worth your time and money
to create an attractive, compliant website that is search engine
friendly, you've got to maintain your site to keep it that way.
Your
website is a reflection of you and/or your business. What does
your website say about you? Missing or broken links, outdated
information, and missing images are just a few of the things
that can make your site look unprofessional, as well as affect
your search engine ranking.
Your
webmaster may offer maintenance services, but here are seven
steps that you can perform yourself to make sure your web pages
are – and remain - W3C compliant.
1.
Each time you change a page, be sure to update the keywords.
You may be adding something or changing text and you want to
make sure your keywords reflect the changes.
2.
Keep the html/xhtml code clean and remove old code when not
in use. Cluttered or improper html code will have an adverse
effect on your search engine rankings.
3.
Color schemes can date your site. Adjust the colors of your
site as they become outdated, and keep in mind that different
monitors pick up colors differently.
4.
When pages are changed, always check the links to make sure
they work, and check for outdated links. Links that don't work
make your site look unprofessional, and visitors won't stay
long if it doesn't look like your site is up to date.
5.
Be sure to keep current backup copies of all of your web pages
on your computer or an external backup drive. None of us plans
for technical difficulties or site crashes, but we all know
they can happen. Don't leave your business at the mercy of your
webhosting account. By keeping copies of your web pages, you
will be able to shorten the amount of time it takes to get back
up and running in case of a calamity.
6.
Always check changes to your site with at least 2 browsers;
for example Internet Explorer and Firefox. You may be surprised
at the differences you see.
7.
Review your pages after making changes to be sure that they
look the way you want them to. Also be sure to validate the
code and validate the CSS each time you make changes.
Keeping
your site fresh, updated, and working properly will ensure not
only more traffic, but more returning traffic. So take the time
to review and maintain your website regularly.
About
the Author: This article may be distributed freely on
your website, as long as this entire article, including
working links and this resource box are unchanged. For more
tools, tips, and tricks of the trade, go to: http://www.elitewebstrategies.com
- Empowering You to Empower Your Business. Copyright 2007
Larry Lang All Rights Reserved. Lang Enterprises Inc.
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