Published.by
VectorCentral.com
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April 15,
2008
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Ezine Advertising, Marketing, Ezine Solo Ads, Sponsor Ads, Resources, Online Sales, Profits, Success

"Interactive Marketing Ezine"
Since 2000
Your Professional Guide to Online Success
-Business Leads & Income Solutions-

| Assisting You with Profitable Marketing & Selling Efficiency |

Susan & Bill Nichols, Owner
Editor-Publisher: Susan
Technical: Bill
Subscribers: 4,800

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Table of Contents
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Marketing & Online Income Opportunities
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Body Health & Mind Wealth


Bytes of Info: "Springtime & Autumn - Lessons for Us All!"

Article: "How to Sell Anything" Author: Charlie Page

Article: "Testing Your Advertising Idea" Author: Jackie Parachu

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"Bytes of Info
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From the Editor


Isn't it Wonderful that Spring is here for most of us in the Northern Hemisphere. While those of you in the Southern Hemisphere are experiencing your Autumn, those of us starting Springtime are enjoying the budding flowers and new leaf growth on our trees. We have the delight of watching a family of birds outside our kitchen window. I use the binoculars to watch the mom as she nurtures the eggs and anticipates the hatching of new life. Some might think me silly to discuss this in a marketing ezine, but I do so to encourage you to "look around" and to "look up" to find God's glorious wonders which are all around us. It is from this that all of us will blossom, prosper, and you will feel inspired in your daily lives and work online!

Thank you for joining us and for reading today. It's a joy to have you with us! Be sure and study all the business leads and articles in today's edition. They are here for "Your" Benefit and Success!

May your week be blessed with Joy and Prosperity!

Thank you for reading today and
Continual Success to You Each and Every Day!
~Susan
Editor/Publisher


Contact Me



About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html






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Article
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How to Sell Anything
By: ©Charlie Page


Web sites exist for essentially two purposes. The first is to provide information. The second is to sell. If your purpose for being online is to sell products or services, but you don't have tons of sales experience to fall back on, this article is for you!

Selling is not some mysterious process that happens in smoke filled rooms or some gift you are born with. At it's core, selling is really finding out what people want and providing a way for them to get it. And you must take the buyer through a certain logical order before they will buy.

Like almost any other skill, selling can be learned. Today we look at the five basic steps of a sale. After you finish reading today's article take a close look at your website, selling letters, ad copy and more to see if they take the buyer through these five steps. If not, take steps to make your copy stronger and measure the results.

After going through this 'fine-tuning' process a few times you will have a web site that consistently makes sales and creates a reliable income for you. Now, the five steps of the sale.

There are five distinct steps you must go through with a prospect in order to get them to say yes. Write these on an index card and use them as a checklist each time you make a presentation.

1) Attention - Without your prospect's full attention, you can't proceed. Make sure that your prospect pays attention to your selling message, not your graphics or hot color combos. Spinning ducks are cute. Powerful words sell products.

2) Involvement - Once you have their attention, get them involved. Have them do something. Ask them to sign up for your newsletter or take an online survey right from your home page. If they are interested enough to take this step, you're headed in the right direction.

3) Conviction - They have to be convinced in order to buy. Make sure your words include the FACTS they need to make a logical decision. Prospects buy on emotional impulse but if they can't defend their purchase with logic you'll lose the sale.

4) Desire - This is where the art of selling lives. THEY MUST WANT IT. Include strong emotional 'hooks' for people to relate to. Tell them exactly what's in it for them. Remember that people are usually motivated by the promise of gain (making more money) or the fear of loss (act now before the price goes up).

The simple fact is that people will buy on an emotional impulse. They may defend their purchase with logic (especially to their spouse ;) but they buy things because they WANT to.

A great example of this is the Golden Gate Bridge. I'm totally convinced the Golden Gate Bridge is a great bridge, but I don't want to buy it. ;) Dry stats won't do the job, emotion will.

5) Close - If you've done your job in the four preceding points, closing is a matter of arranging the details. But it is in this step that many sales are lost. Here's the key to closing the sale. TELL them exactly what to do next and keep them laser focused on doing that one thing. Do NOT include links to other products or programs on your order page. Keep their focus on whipping out that credit card and buying now. Make it simple and easy to do.

Now that you know the five steps of a sale, examine your website and selling material to see how you stack up. No matter what you sell, the prospect must complete the steps before they will buy. The fact that they visit your site at all indicates interest. Gently guide them through the other four steps and success will be yours!

Article Source: http://www.realworldtactics.com/articledirectory

About the Author: Charlie Page is a copywriter who owns the Directory of Ezines and the Directory of Marketing. If you want to sell more online, visit Charlie today at www.directoryofmarketing.com



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Testing Your Advertising Idea
Author: ©Jackie Parachu


Is that great advertising idea really going to be the one to increase your sales? Test your concept before pursuing that ad campaign for your business.

If you want to turn your ad strategy into sales, evaluate your idea from every possible angle. Is your campaign a fresh angle or a tired approach?
Many campaigns fizzle because they try to play on old ideas. Grab a potential customer's attention from a new perspective. You will be putting your heart and soul into starting this campaign so make sure the idea is one you will want to live with in the long run.

How is the market for your campaign?
You would not want to sell snow shovels in Florida, so make sure your concept is a good fit for the market you want to hit.

What is your advantage over some of your competitors?
Also Known As: Will customers have a reason to use you over the other guy? Don't just say you're charming and can get the job done.

It's going to take a lot more than that if you're trying to lure customers away from other companies or gain new customers altogether.

What is your time frame for getting your ad campaign off the ground and your product/service into people's homes?
You don't want to invent the wheel if you have to sit on it for a long period of time. There's always someone out there that can beat you to the finish line. You have to move fast. And over time, your passion for the ad strategy will fade as well.

Will the money from this ad strategy burn a hole in your pocket or just burn you?
Evaluate your income potential. Is it worth it to start this campaign financially?

Advertising is key to making your business successful. Just watch out for the common pitfalls campaigns fall prey to and you will see increased sales and happy customers in no time.

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About the Author: Jackie Parachu is editor/publisher of "Jackie's Cozy Space" newsletter. Business Tips & Productive Insights for Your Future! Subscribe to Jackie's Monthly Newsletter: http://www.jacquelinesoffice.com/newsletter.html

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• Exclusive Advertising- Vector Central Solo Ads
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Read Customer Comments
Submit new feedback.


~~~*~~~~~~*~~~
Susan, Just wanted to tell you what a pleasure it is working with you and your company...
The quality and the cost of a product are always part of the deal, but most often than not it is the quality of the service that will determine the outcome of the first sale you make and, more importantly, the repeat sales that will follow. Susan you got them all; a great product at a fair price and a SUPERB SERVICE!
Your work ethics -- offering full support, making sure to inform your clients, stay in touch, ask for how else can you help -- are admirable and rare commodities these days.
Keep on the Good Work,
David Moryossef http://come2success.com/vec1


Thank you So Much David! ~~Susan






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Body Health & Mind Wealth
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Health Directory Articles Directory
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Article
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How To Get A Good Night's Sleep Without Sleeping Pills
Author: ©Geoff White

We all need to get sleep. But what happens if you find you're experiencing restless nights or worse? What are the best sleep disorder treatments available?

1. Keep to a routine
If you go to bed at 9pm one night, midnight the next then your body will get confused. It will start getting ready to sleep but you'll keep it awake for a few more hours. This isn't good. Night shift workers can experience this kind of sleep disorder because of the nature of their work. But if you have the choice, do your best to make going to sleep a routine thing in much the same way as you set your alarm clock to wake you at the same time the next morning.

2. Stay cool but don't freeze
Keeping a cool temperature in the bedroom is good. Obviously you don't want to be sleeping in a blizzard, so don't take this to extremes. But your bedroom should be cooler than other parts of your house. Adjust the thermostat on your heating or set the heating clock so that your bedroom has time to cool down before you retire for the evening.

3. Don't stress about going to sleep
This is maybe easier said than done. But the more you think about not sleeping, the more likely you are to stay awake. The boredom of counting sheep may not work for you but there are other things you can do to reduce the stress you bring on yourself when you start to worry about not sleeping. Start by yawning. This has a couple of effects: you'll probably feel a little sleepier as we associate yawns with sleep and you'll take a longer, slower breath. Your breathing naturally slows down whilst you sleep. Give it a helping hand by slowing down your inhalations and exhalations. If your stress is generated by work and your everyday life, look into other relaxation techniques such as meditation.

4. Go dark
As long as we've been on this planet, we've associated dark nights with sleep. Make sure your bedroom reflects this. The reflection of your alarm clock on the ceiling or wall isn't good. Nor are the trickles of light that can come in under doors or through your curtains. Think about adding a blackout lining to your curtains if they regularly let in too much light.

5. Lay off the caffeine
Steer clear of caffeine in the latter part of your day. It's a stimulant and that's the exact opposite of what you want to help you go to sleep. Remember that it's not just coffee and cola that have caffeine in them. So does tea, green tea and most energy drinks. Cut down gradually to avoid withdrawal effects and if you need your caffeine fix, experiment to see how you can gradually reduce this caffeine dependency.

6. Skip the nightcap
Alcohol is disruptive to sleep patterns. Pure and simple. Cut out the nightcap for a few nights and you'll start sleeping better. If you "need" a glass of wine to unwind when you get home, drink it early to give it time to work its way through your system.

About the Author: Get more ways to cure your insomnia http://www.squidoo.com/insomniacures and discover just how good it is to have a good night's sleep again by visiting http://www.squidoo.com/insomniacures


This Week's Herbal Description

"Chickweed"

Appetite suppressant, burns fat, dissolves plaque from veins, reduces mucus buildup in lungs, may lower blood lipids, helps bronchitis, coughs, colds, circulatory problems, skin diseases, and warts. A good source of Vitamin C. Also called Starweed.



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Insights of Inspiration
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"...go after righteousness, Godliness, faith, love, patience, gentleness."
I Timothy 6:11

The Bible


Our Lord Jesus, who died for us,
was raised victorious over death - for All of us!


Read about his life, death and resurrection in The Bible:
The Gospels, Matthew, Mark, Luke & John.
John Chapters 19-21
Read Online:
http://www.biblegateway.com/passage/



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