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Table of Contents
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Body Health & Mind Wealth


Bytes of Info

Article: "How Many Keywords Are Enough?" Author Karon Thackston

Article: "Make Money with Your Joint Ventures?" Author: Jody Gabourie


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About the Editor: Susan, at Vector Central, is the editor/publisher of the "Interactive Marketing Ezine" which provides essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html As a Solo Ad Designer, Susan will assist you with your Exclusive ad campaign: http://www.vectorcentral.com/adv-solo-ads.html




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Article
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How Many Keywords Are Enough?
By Karon Thackston © 2008, All Rights Reserved


Yesterday, I received an email from someone who'd purchased one of my ebooks. Her question was one I've been asked several times before: "How many instances of keywords within the copy are enough?" That's like asking, "How long is a piece of string?" There isn't one answer.

Proponents of keyword density formulas will quickly spout out a percentage: 4%, 6%, 12%. However, I wonder where they get these figures from. If you do a search in Google for any keyphrase (say [cast iron frying pan], for example), you'll immediately see why keyword density formulas don't add up. Either version - cast iron or cast-iron - bring the same listings on the search engine results pages (SERPs). Please note: I was looking at the source code for each page so as to include mentions in tags as well as on the page.

Cast Iron Frying Pan
Your results may be different than what I see, as everybody does not view results from the same database. But, when I type in [cast iron frying pan] (no brackets, of course), the first site that comes up is http://whatscookingamerica.net/Information/CastIronPans.htm.
Total word count: about 1,611. Keyword density for [cast iron frying pan]: 0%. Keyword density for [cast iron]: 3%. Keyword density for [frying pan]: < 1%.

Next up, Ask Yahoo: http://ask.yahoo.com/20000419.html. Total word count: about 622. Keyword density for [cast iron frying pan]: < 1%. Keyword density for [cast iron]: < 1%. Keyword density for [frying pan]: < 1%.

In the #3 position is Amazon.com at
http://www.amazon.com/Lodge-Logic-Pre-Seasoned-Cast-Iron-Skillet/dp/B00063RWUM

Total word count: about 2,405. Keyword density for [cast iron frying pan]: < 1%. Keyword density for [cast iron]: < 1%. Keyword density for [frying pan]: < 1%.

Mexico Cruise Vacation
Here's another example: [Mexico cruise vacation]. At #1 we see Cruise Web, http://www.cruiseweb.com/MEXICO.HTM. Total word count: about 488. Keyword density for [Mexico cruise vacation]: < 1%. Keyword density for [Mexico cruise]: < 1%. Keyword density for [cruise vacation]: < 1%.

eCruises.com is up next with their page found at http://www.ecruises.com/. Total word count: about 238. Keyword density for [Mexico cruise vacation]: < 1%. Keyword density for [Mexico cruise]: < 1%. Keyword density for [cruise vacation]: 0%.

It goes on and on. Yes, you do find some sites that have really high keyword densities, but it is not a given that attaining a certain across-the-board keyword density will guarantee you good success. In fact, from what I've seen, keyword density has not been a valid measure of SEO copywriting success in years. I believe it once was, but Google and other engines quickly plugged the loophole.

Does Frequency Not Count At All?
Does that mean that engines don't give any consideration to how often keyphrases are used within the copy? No. In fact, The Official Google Blog recently did a series entitled Technologies Behind Google Ranking,
http://googleblog.blogspot.com/2008/07/technologies-behind-google-ranking.html

In one of the posts, the author states, "The core technology in our ranking system comes from the academic field of Information Retrieval (IR). The IR community has studied search for almost 50 years. It uses statistical signals of word salience, like word frequency, to rank pages." He continues with, "IR gave us a solid foundation, and we have built a tremendous system on top using links, page structure, and many other such innovations."

Other Google documents make mention of the need to include key terms in your copy, so it is established that keywords in copy can play an important role. However, I do not see evidence that a standard, across-the-board "keyword density" is at play. Not to mention, forcing phrases into your page text to the point that it sounds utterly stupid makes no sense. It's not going to help your rankings (except maybe on some sub-engines), and it will almost certainly turn off your site visitors.

So, back to the original question: "How many keyphrases are enough?" That's a judgment call that comes with experience. Here are a few guidelines - not carved-in-stone rules - but guidelines you can consider. And no, don't do them all every time.

Keyword Inclusion Guidelines
1) I make an effort to include keyphrase(s) in the headlines and sub-heads if at all possible.

2) Adding keyphrases about once or twice per paragraph is a good goal. I never count words or run keyword density percentages.

3) Focus on writing in natural language. Yes, you want to incorporate keywords, but not to the point that you ruin your copy. It should sound natural.

4) Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor.

5) If it makes sense to do so, I try to include keyphrase(s) in bold, italic, bulleted lists, or in other text that is specially formatted. If you wouldn't bold or italicize the words or phrases to emphasize them to your visitors, however, don't make a special exception for the engines. These are what I call Brownie point tactics. The impact won't be significant, but every little bit helps. Bottom line? Don't sacrifice the quality and conversion power of your copy to chase search engine rabbits. In the end, it won't be worth it.

About the Author: Karon Thackston - How do you put enough keywords into your copy without it sounding ridiculous? By using the 11 clever techniques in Karon’s ebook Writing With Keywords. Get the 4th edition available now at http://www.writingwithkeywords.com.

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Make Money with Your Joint Ventures?
Author: ©Jody Gabourie


The answer is a resounding yes! It doesn't matter what industry you're in, type of business or number of employees (if any besides you!), creating joint ventures will help you gain new market exposure and make money as well.

By finding joint venture partners that "fit" you and your business, you can access new prospective clients and income streams, without adding any overhead or inventory costs. This puts more profit in your pockets!

What exactly is a joint venture?

Joint ventures, also known as JV, are a relationship between two (or more) businesses to mutually enhance their activities - in this case we're talking about sales and marketing.

By pooling some of their resources together - such as their email lists, products and services, clients and prospects - the JV partners can split expenses (if any) and garner lots of benefits through their dual efforts. What they stand to gain is credibility, a way to provide additional value to their customers, more revenue, access to a larger and targeted list, and so on.

There are many different kinds of joint ventures - you're really only limited by your creativity and vision for your business.

Some common and simple examples of joint ventures are:

1. Affiliate Programs
Affiliate marketing is a web-based marketing practice that basically uses one website to drive traffic to another website.

Instituting an affiliate program is like having instant access to a powerful sales force - without having to fork over any money for salary and training costs. There are minimal or no up-front costs and you only reward your affiliates when a new customer results from the affiliate's marketing efforts.

2. Cross-Promotion Strategies
Cross-promotions have been around forever as a marketing tactic and that's because they work. By partnering up with a company that serves a similar customer base as you do, you can instantly gain access to a much larger pool of potential clients.

Ideas for cross promotion can be based on products, services, events, programs and so on. It can be as simple as: your JV partner sends out an email to their client base about information on your website that could benefit them, and you instantly gain tons of exposure without spending a dime.

In addition, you can offer your clientele "new" product offerings (your joint venture partner's inventory) - and as a bonus, you earn a commission on any products that your clients do order from your partner's business.

3. Co-sponsor a Tele-seminar or Workshop
You can have a joint venture that is based around an event such as a workshop, tele-seminar, speaking engagement, virtual tele-summit, and the like. The venture allows you and your partner to combine your database/subscriber lists to send out invitations and cross-promote the event. As well, a joint venture can give tremendous value to participants - over and above the value you might possibly provide on your own.

Plus, you have someone to share the hard costs, organizational details and headaches with!

4. Co-registrations
This is a way to build your profile, expertise and subscriber list for your ezine or newsletter. The basic premise behind co-registrations is that your JV partner promotes your newsletter on their ezine sign-up or thank you page and you promote theirs. So, when a person signs up for your JV partner's newsletter, the "thank you" page would include your newsletter name and a link to sign-up for a subscription.

Joint ventures are a great way to expand your potential client base with someone who is already targeting the "right" people for your business. Joint venture marketing is not only a savvy business strategy, but can significantly boost your sales by helping you find and keep your most profitable clients.

What do you think - could your business benefit from a joint venture?

About the Author: Jody Gabourie, The Small Business Marketing Coach, delivers simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com

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Foods To Be Avoided For High Blood Pressure
Author: ©Armughan Riaz


High blood pressure if left unchecked results in increased cardiovascular morbidity and mortality and leads to target organ damage such as LVH, retinal changes and vascular changes. The main objective in the management of hypertension is prevention of target organ damage and reduction of cardiovascular risk. The management requires a multi-prolonged approach. Although it is widely accepted that drug therapy is essential for optimal Blood pressure control, it should not be forgotten that nonpharmocological measures are also important in the management of hypertension.

What are the foods to be avoided in high blood pressure? This is very common question my patients often ask me. On one hand, it is exceedingly complicated and complex and has been the continued focus of research by doctors and physicians. On the other hand, the vast majority of dietary recommendations for hypertension have resemblance and similarities to general healthy diet recommendations.

Following Foods should be avoided if you have High blood pressure:

1. Alcohol
The association between alcohol and high blood pressure is well documented both in population and clinical studies. An Alcohol intake of about 80 g/day (Equivalent to four pints of beer) has been shown to raise Blood pressure particularly in patients of hypertension. Blood pressure tends to fall when alcohol is stopped or reduced and remains low in patients who continue to abstain. Patients with hypertension should avoid Alcohol. As alcohol can raise blood pressure directly, is also an important factor in damaging walls of blood vessels, which can elevate the blood pressure further and make it more difficult to treat, while at the same time increasing the risk of complications. Limit consumption of Alcohol to no more than two drinks per day in most men and one drink per day in women and lightweight men.

2. Salt
A restriction in dietary sodium intake can reduce the incidence of hypertension. Studies have shown that there is a clear relationship between dietary salt intake and Blood pressure and people who consume less salt have a smaller rise in Blood pressure with advancing age. Salt restriction to about 100mmol/day (2.4 gm sodium or 6 gm sodium chloride) has been shown to produce a significant reduction in systolic Blood pressure to about 8-14 mm Hg in several randomized placebo-controlled studies. In some people, eating too much salt can make blood pressure much worse and In other cases the same salt consumption may have no effect.

More salt intake will result in more retention of fluid by kidneys and this will lead to more preload on heart, that will result in more blood pressure. You should avoid salt in your diet if you really want to control your blood pressure. If you are already a patient of hypertension, then reduce salt in your diet as it just accentuates the problem. You can lower your blood pressure to a great extent if you reduce salt consumption in your diet. You should not have more than 6 grams (100mmol/day) of salt per day. Pizza, canned foods, frozen diners, broths, canned soups and salad dressings have high sodium so try to avoid these foods. If you are non-vegetarian then make sure you are including white meat like chicken and fish rather than red meat in your diet.

3. Fats
Food that is rich in fats should be avoided. Foods High in Fat are as follows Fats and oils (like margarine, vegetable oils, butter, lard, salt pork, meat drippings, gravy, and fat back) Cream, ice cream, Whole milk, 2% milk. Most pies, pastries, cakes. Most cheeses (like cream cheese, cheddar, American) Many snack foods (like nuts and chips) Fatty meats (like corned beef, regular ground beef, ribs, sausage, hot dogs, bacon, bologna, salami,) Fried foods (like French fries and fried chicken) Most cookies contain high fat content Many fast foods are also rich in fats

Saturated fats are not good for heart and blood vessels. Low density lipoprotein LDL is main factor which causes thickening of blood vessels so causing extra strain on blood vessels in patients of high blood pressure. The balanced high blood pressure diet should include mild amounts of saturated and trans-fats (red meat, fast food), and moderate amounts of other fats (olive oil and canola oil).

4. Caffeine Intake:
The evidence from the literature is rather conflicting and the effects of caffeine seem to depend on multiple variables such as daily dose, preexisting Blood pressure and coffee drinking habits. The ingestion of 250mg of caffeine has been shown to cause an increase in systolic blood pressure ranging from 6mm of hg in normal individuals to 10 mm hg in patients with hypertension and an increase in diastolic blood pressure of 5 mm hg in normal individuals to 8.5 mm Hg in patients of hypertension.

To Know more about Food for High Blood Pressure and cardiovascular diseases High blood pressure symptoms treatment, please visit our site.
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About the Author: Dr. Armughan working on http://www.highbloodpressuremed.com High Blood Pressure Symptoms Treatment and http://www.venusworldwide.com Blackhead Remover.


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