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Greetings to all New & Long-time Subscribers!
Thank you for joining us in our goal for Your Success Online!
By Susan NichoIs
Editor/Publisher
"Software and Compatibility, or the Lack of,
with Punctuation in Ad Copy Submissions"
When receiving ads, it is clear that some software is not compatible with certain syntax and copywriting methods. For example, abbreviations, contractions, and certain punctuations used in writing ad copy like the words/terms: can't, I'm, a customer's ad, doesn't, isn't, you're... etc.
Because of lack of compatibility in software and some browsers, your expressions will appear as: can\'t, I\'m, a customer\'s ad, doesn\'t, isn\'t, you\'re... etc.
Since I am not a programmer, I can not explain the reason why this is happening and if you know, please send in your comments. Submission forms are showing more and more discrepancies in this manner, so I want to inform you of this.
The solution: rework ads so they do not contain contractions or abbreviations, etc. Even though it will be extra work, they will sound more professional to your readers and potential customers, plus look much more attractive in presentation.
We hope this "Byte of Info" is a help in your daily work online and your Success!
Have a Wonderful & Successful week!
--Susan
Editor/Publisher
About
the Author: Susan, at Vector Central,
is the editor/publisher of this ezine, the "Interactive
Marketing Ezine" which provides essential marketing
methods to generate your online success. www.vectorcentral.com/subscribe.html |
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Prayers for Haiti
We continue our concerns and prayers for the survivors or Haiti and those physically helping them. To provide you with safe places to make your donations, click here.
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Why Your WordPress Blog Could Disappear Forever
Author: ©Jason Tarasi
Have you ever played R.ussian roulette just for kicks and giggles?
If you are using WordPress, you are needlessly engaging in this deadly game without even knowing it. Every day countless bloggers are shocked to find that their blog is lost forever because of a critical mistake; they didn't backup their MYSQL database.
The MYSQL database is the backbone of your WordPress blog. The problem is, this database doesn't reside in your WordPress folder, but on another part of the server. This file must be backed up separately.
When faced with a server crash, these bloggers are then slapped with the harsh reality that their entire blog has been wiped out completely. Some people are even naive enough to think their hosts have made a backup of their databases. Three years ago, I was faced with this exact scenario when my Website host had a major server crash. My host told me that I needed to use my MYSQL database backups to restore my blogs, which of course I didn't have (I did have plenty of salty tears, however).
Believe me when I say, you don't ever want to be in this position! Years of hard work vanished down the virtual drain and I had to start over from scratch. However, the good news is that I am going to show you how to protect your all important WordPress databases with 10 minutes worth of work.
Ready? Set... Go...
Step one:
Go and download the "WordPress Database Backup" plugin here:
http://www.ilfilosofo.com/blog/wp-db-backup
Step two:
Install the plugin on your blog.
Step three:
Set the plugin to your desired specifications. I use either a weekly or daily backup, depending on how often I post to each specific blog. You can then have the backup file downloaded to your hard drive or sent to your email. If you use the email option, be sure to check the attachment file limit from your email provider. If the backup file attachments are over the limit, I suggest using another email account for this task.
This entire process should take no more than 15 minutes per blog. About the time it takes to order a pizza and pick it up. I would suggest that it is well worth taking the time to use this plugin for every blog you own. If not, don't come crying to me when your blog is lost forever!
Now don't forget you can thank me by sending a donation my way!
About
the Author: Jason Tarasi publishes a hobby site dedicated to helping women find the perfect purse. http://pursehelper.com |
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How to Write an FTC Guides Disclosure Policy
Copyright ©2010 Chip Cooper
Effective on December 1, 2009, online affiliates, resellers, bloggers, podcasters, video producers, and other producers of consumer-generated online content began to be regulated in their online endorsements and testimonials by Guides issued by the Federal Trade Commission (FTC), and failure to comply can result in a hefty $11,000 fine imposed by the FTC.
Now that the initial buzz on the Web has analyzed when and under what circumstances endorsers are required to disclose "material connections" with their advertisers, the next big questions are:
 how to actually disclose these material connections,
what are the elements of an FTC Guides Disclosure Policy, and
how to write one?
What is a Disclosure Policy?
In the context of the Guides, a Disclosure Policy is a written statement by an endorser that discloses the endorser's relationship with an advertiser and any related financial interest with the advertiser or the advertiser's products or services.
In a nutshell, a Disclosure Policy is the means of compliance with the Guides for endorsers.
What's in a Disclosure Policy?
An effective Disclosure Policy should contain the following statements indicating:
purpose - the purpose of the policy;
relationship statement - a statement regarding applicable advertising and/or sponsorship relationships, whether for a specific, named advertiser or for a class of unnamed advertisers, including the nature of the relationship, and any financial interest with the advertiser; and
influence statement - a concluding statement indicating the extent to which the relationship or financial interest might influence recommendations, if at all.
Here's an example for a blogger who operates a book review site:
The Federal Trade Commission (FTC) requires that I disclose any relationship I may have with anyone that provides something of value in connection with my reviews.
This blog site is my personal blog; I am the sole author and editor of all posts. I would like to disclose that I do not accept any form of cash compensation for my reviews. However, I do accept and retain books that are provided by book publishers and authors free of charge for review purposes.
Even though I receive books for review free of charge, my reviews are always based solely on my honest opinions.
How to Handle Banner Ads?
The question is a good one. And the answer is: "it depends".
The Guides set forth general principles the FTC will use in evaluating endorsements and testimonials. For purposes of the Guides, the term "endorsement" includes "testimonials".
The Guides do not regulate advertisements.
The key question is how to distinguish an endorsement from an advertisement? According to the Guides, this is how to determine the difference between the two.
* Endorsement: "...any advertising message... that consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser... . The party whose opinions, beliefs, findings, or experience the message appears to reflect will be called the endorser and may be an individual, group, or institution."
* Advertisement: if the advertising message is likely to lead consumers to believe that it speaks only for the advertiser, and does not reflect the beliefs, findings, or experiences of the individual, group, or institution that placed the advertising message, then the advertising message is an advertisement and not an endorsement.
So, how to apply the foregoing to banner ads? It appears to be a grey area. Here's why.
The answer depends in part on the nature of the ad and how it's perceived by consumers. For relatively sophisticated consumers (savvy Web surfers and online shoppers), it would be clear that the typical banner ad would be perceived as an ad, not as an endorsement. Relatively unsophisticated consumers, however, may perceive the banner ad differently (i.e. as speaking for the party that placed the ad on its website).
In grey areas, the recommended approach is a conservative one, particularly in situations where compliance would be relatively easy and inexpensive. To resolve all doubt, it would be a good idea to simply place a Disclosure Policy on the site that states that banner ads are not endorsements and reflect the messages of the advertiser only.
Conclusion
If your website is classified as an "endorser" by the Guides, you should make compliance your highest priority. The possibility of an $11,000 fine for non-compliance should be a major concern.
[This article is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such]
About
the Visiting Author: Leading Internet, IP, and software lawyer, Chip Cooper, has published a new e-book, FTC Guides How to Comply - Legally, to show advertisers and endorsers alike how to comply with the new FTC Guides, and particularly, how to write and post an effective FTC Guides Disclosure Policy. It's a simple, nuts and bolts approach, complete with legal forms and sample policies, and it's available for immediate download from http://www.digicontracts.com/ |
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Testimonials and Customer/Subscriber Feedback
Click Here To Read Unsolicited Testimonials
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Thank you to David Smith for sending the following email to his Amazing list of members.
--------
To explain to our Vector Central subscribers:
David is a member of Vector Central and the Interactive Marketing Ezine (this ezine), and our sister-site, UniversalAdz.com (our text ad exchange site).
David is our Top Leader in our Referral Contest at Universal Adz and we are So Grateful to him for all his hard work and support! Thank you David!!!
--------
From David Smith to his list of members:
I have been speaking with Susan (of VectorCentral.com & UniversalAdz.com). She and Bill own this site and several others too. I am pledging my support by promoting this site to you, my leaders firstly, as it has been returning great results and leads.
After the downturn in the economy Susan has fought back by delivering exceptional quality in what is offered here and you will benefit by taking a closer look.
They have plenty of bonuses too. I grabbed the Super JV upgrade of course {at Universal Adz) which I highly recommend. If you do I will owe you one.
Take care and God bless
David Smith
Visit David's sites:
http://successwithdavidsmith.info/ats
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