Bytes of Info - From the Editor: "May Your Day Be Successful"

Business Resource Article: "Intro To The Blog and How It Fits Into The Internet Marketing Puzzle" Author: Davis Fiedler

Business Resource Article: "Link Building Tools for Your Business" Author: Richard Legg

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"May Your Day Be Successful"
By Susan NichoIs, Editor/Publisher

Greetings and we thank you for reading!

Today's edition is filled with resources and leads for your online journey in Success. Especially during the recession, it is difficult for everyone and we thank those of you who are paying customers. Our goal is to assist you the very best that we can to help you toward YOUR Prosperous future!

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Intro To The Blog and How It Fits Into The Internet Marketing Puzzle
Author: ©Davis Fiedler

It seems like I am all over the board with suggestions about how you can become a successful internet marketer. The truth is that there are a number of individual components that make up your internet empire. Each article is one piece of the giant puzzle. But never fear, if you follow all my articles you will eventually begin to understand the BIG picture!

What is a blog. The blog is a "web log." A few years ago the only way to have a piece of cyber real estate on the World Wide Web, was to create and maintain a "website." Ten years ago you had to be an accomplished programmer to maintain that web site. You had to be able to program in code and build your site from the ground up. When the site was finished and all the links were working, you then had to FTP (file transfer protocol) the code to a server. Once on the server, the program (website) would run and you would see a web page. Whew!

HTML (hyper text markup language) came next. It was an "easy" programming language that mostly anyone could learn if they wanted to build their own web sites. It was still a lot of work. And did I mention that 10 years ago registering a domain name was hundreds of dollars and you still had to pay for hosting (band width).

As the technology and the need grew, the next iteration was the WYSIWYG (what you see is what you get) programs. Now anyone could build a website if they could afford the software. It was just like using a word processor, no more HTML or programming.

You still needed the skills to move the new web site to the web and you still needed to pay for hosting and domain names.

Enter the Blog. For free and without any programming or fancy computer skills, you could write your mind, live, on your blog! There are different platforms, like eblogger or Wordpress and some are more flexible then others, but anyone could post their thoughts on the World Wide Web. Free. Originally, blogs were diaries that anyone could read. A mini website, if you would, that was as easy to use as MS Word.

Savvy marketers began to realize that they could build a relationship with people they never met by writing about an interesting topic. The topics could be cooking or marketing, embroidery or car repair. If the blog content was valuable and helpful, people would return for information. And remember; the information was FREE.

Sooner or later the blog owner could offer something for sale that their readers would be interested in buying; a cook book or repair manual, for example. So was born, the monetized blog.

There are a few things to keep in mind...

First some blog space on the server is given to you for free. In return you get a basic blog and the server owner gets to run ads on your blog. Other blogs, you host the software and can put whatever you want on the blog.

The search engines will "crawl" and index the blogs and you may get listed in the organic listings. To be sure to get listed you have to make sure that the blog is optimized. This included things like Meta Tags and key words and back links.

In part two I will show you some ways to "monetize" your blog to make money and to use the blog to build traffic to your product page.

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Link Building Tools for Your Business
Author: ©Richard Legg

Getting inbound links to your site is one of the most important aspects of effective SEO (search engine optimization) practice. Link building tools can make your life a lot easier when you're trying to structure your site to make it favorable in the eyes of the search engines. Each tool offers different value but here are a few that can help you out.

Analysis tools can tell you how many links point to a specific page or domain and/or which anchor text is being used significantly or even too much. These types of tools can give you a quick, superficial look at the status of websites but you'll need some others to peform a more in-depth analysis.

SearchStatus is a group of features offered in a single Firefox plugin. It can provide you with useful information, such as Google Toolbar PageRank, page- and domain links through the Yahoo SiteExplorer, WhoIs information, Google's cache of the page you're visiting, an on-page link report and Archive.org. Another very useful trick that SearchStatus offors is the option to highlight all nofollow links which can definitely come in handy when you're building links.

Another of the useful link building tools is LinkDiagnosis. This exists as a web based tool and a Firefox plugin. This one is similar to the Yahoo SiteExplorer except it attempts to filter out all low quality links, offers you a list of common anchor texts, and tries to show you a list with the most visited and popular pages of the domain you're investigating. One great feature of LinkDiagnosis is that you can download the data it provides you as a csv file. . .extremely useful. Keep in mind when using this tool that an analysis of a larger site will take more time. A small site may only take a few seconds but a more content/page filled site could take up to 30 minutes.

If you need even more detailed data, you might want to look for tools that demonstrate link building efforts, structures and/or a history of the site. This kind of information can be helpful when you are trying to optimize your own website or that of a competitor.

SEOmoz's Linkscape and MajesticSEO attempt to create the most complete index possible of the web for SEO purposes. Linkscape is considered more user-friendly while Majestic gets you a wider range of data which can also be downloaded.

Xenu's Link Sleuth is another excellent tool for on-site analysis. It acts as a search engine crawler and checks websites for broken links and displays a continuously updated list of URLs, which you can sort by different criteria. Link Sleuth is a good way to get a look at your own website and to evaluate your internal link structure as well. And you can run reports on websites that you're considering getting links from to see what holes they may have in their site that you could possibly fill.

There are many link building tools to choose from. Hopefully these can get you started on the right foot.