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Business Resource Article: "WordPress Highlights" Author: Anton Pearce

Business Resource Article: "10 Avoidable Common Internet Marketing Mistakes" Author: Luie De Von

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"Looking Upward!"
By Susan NichoIs, Editor/Publisher

Greetings to our Wonderful Subscribers,

The Economy is Getting Better!! Yes, reports are finally appearing positively and we want to encourage everyone to think "Upward" every day!

Thank you for joining us in this week's edition and it is our goal to give you resources and solutions for your online prosperous success!

Have a Great week!
--Susan
Editor/Publisher

WordPress Highlights
Author: ©Anton Pearce

The online world is constantly shifting and changing, from the introduction to blogging software like WordPress to the advent of social media marketing. Our entire way of interacting with each other as people is changing as a result of the Internet and its ever changing software platforms.

The Evolution of WordPress

As blogging has become more and more popular, new, web-based, free software like WordPress has appeared on the scene. The WordPress code is accessible by any developer who wants to build a product that works with WordPress. The original platform b2\cafelog has evolved well past the simple blogging functions that it originally encompassed. Since all of the code is open source it has evolved even more quickly than it would otherwise have.

WordPress has turned into a content management, CMS, system, which is software that makes, manages and edits content for a website. The website can be a blog, or it can be any type of website, and WordPress can power the site. One of the great things about using WordPress to update your site content is that you do not need any special programming skills like HTML or PHP. It is the ultimate system of templates, and it is highly customizable.

The website owner can rearrange the site at will, and can easily add pages, logos, shopping carts and most importantly content. It is easy to build entire, functional websites using WordPress at the core. The website owner can easily update copy and add function to their page without redoing the entire site.

WordPress Highlights and Features

The underlying base of WordPress is a system of themes that makes it incredibly easy to build a site whether it is a blog or a retail site. The site creator can update the look and feel of the website as frequently as the wish quickly and easily. It also offers link management, article indexing, blogging, text formatting filters and multiple author support for blogs. It works with services from other blog sites, and it supports Pingback and Trackback. You can also import your content from another blog.

It also offers security like spam checkers and blacklist for user registration and visitor comments, and it also offers password protection for some of the posts. Not only does it offer a wide variety of basic functions, but you can add on literally hundreds of plug-ins that are compatible with the software.

WordPress Goes Professional

Even though WordPress began as an individual communication tool, it has demonstrated that it also has a lot to offer the business world. Because it is simple to use, and it makes content management so easy, a business has lower overhead with less time being spent on the maintenance and creation of a company website. WordPress' roots are in blogging, and this side of WordPress, and this feature gives businesses a way to engage their customers.

Blogging also lets companies hear from their customers, and feedback can be worth its weight in gold. By being able to keep content fresh with easy blogging capability, WordPress lets companies keep their search engine rankings high because the website is always being updated with fresh content.

So if you have an idea of a website that you would like to launch on the internet, but you do not have any technical skills, you may want to consider starting your own WordPress blog. It is easy to use, easy to install, and easy to customize for anything that you want to publish on the web.

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10 Avoidable Common Internet Marketing Mistakes
Author: ©Luie De Von

In every thing you do, it is important that you follow instructions and certain procedures. This idea also applies to internet marketing. In order to make your internet marketing plan successful, the steps should be done correctly. Below are ten of the most common internet marketing mistakes that you should avoid.

1) Slow download time. If your website takes a long time to download, you'll most likely be losing your prospects. Always keep in mind that most people are too busy to wait for a site to completely load. If your site takes an entire a minute to complete, viewers will close their browser or check out a different website immediately.

2) Using complex programs. Does your website make use of flash programs? If so, make sure there is an HTML version available. Not all internet users have Macromedia Flash on their computer.

3) Focusing solely on internet marketing. Internet marketing is considers as a great tool in advertising a business. However, you must not forget that offline marketing is as important as online marketing. Not everyone spends their time online and not everyone is familiar with your website.

4) Overlooking the importance of search engine listings. Enlisting in search engines and directories can take some of your time but it's all worth it. If people can't find your website on major search engines, you're missing a big opportunity of reaching out to your target market.

5) Not updating your website. If you're not updating your website, you'll be losing your customers and you won't be making new customers either. The online competition is tough and if you want to keep up with other online businesses, you have to constantly provide fresh content on your site.

6) Partnering with the wrong affiliations. Not all affiliates online are worthy of your alliance. Before signing up with any affiliate company, make sure you've done enough research on the company's background.

7) Imposing complicated procedures. Make sure that everything on your website is simple and easy to follow. Let us say a person is interested in subscribing to your newsletters, avoid making him/her fill-up an entire page. Providing his name and email address should be enough to get him signed up on your newsletter.

8) Overlooking the power of viral marketing. Viral marketing is the power of "word of mouth" done online. Including recommendation buttons on every page of your website can make a big difference for your online business. Buttons such as "forward this", "share this", or "invite a friend" are just some examples of viral marketing tools every online marketer should use.

9) Not having an opt-in list. Every time an internet user visits your site, take the opportunity to ask for their e-mail. After they have voluntarily provided you with their email addresses, that is the only time you can start sending them updates without spamming.

10) Never spam. Never consider sending out unsolicited e-mails. Before sending an e-mail, always ask permission to avoid misunderstanding. When a customer subscribes to your newsletter, make sure that there is an "unsubscribe" button if they want to be taken out of your list. Furthermore, don't bombard your subscriber with too many e-mails that they would want to unsubscribe. Send only e-mails at right intervals.