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Business Resource Article: "How to Attract More Clients With These 3 Simple Steps" Author: Linda Hampton

Business Resource Article: "Tips for Blog Posting" Author: Sharon Housley

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How to Attract More Clients With These 3 Simple Steps
Author: ©Linda Hampton

Creating your product funnel does not have to be hard. If you are in the business of serving people most people don't go from a hand shake to paying for your highest package. Use these 3 Simple steps to attract more clients.

Step 1 - Be clear about your niche
Having a clear niche may seem like a given, but can be confusing when creating a product. Your niche can also be called your profit funnel. You make money when your clients are looking for a specific answer to their problem and you have the solution that they are seeking. Don"t create an information product for a market like women or women over 30 because its too massive and this group has tons of problems they need to solve. Instead of targeting a market think about how to solve a problem. Once you focus on solving a problem your audience or target will appear. Its critical you do it this way or you will create products that are too broad.

Here are a few questions that you'll need to answer before you begin creating a product for your funnel. Do you know who you are trying to reach? Where can they be found? Are they easy to find? Do they have a pressing problem you can solve? Finally, are you interested in the topic? This question is not mandatory but if you can answer yes its a big plus.

Answering yes to all of these questions is the first step in this process. If you can't answer yes you'll have to d a bit more digging before you move forward.

Step 2 - Fill the holes in your niche funnel
Now that you know who your niche is, and where they can be found its time to think about what solution you will provide. First, record an inventory of any expertise that you have Create a list of problems that your niche is having on a regular basis. The problems that effect a large percentage of your target market.

Narrow down the process by checking out who has been providing solutions for this problem and what solutions have been offered. If you find a problem that a lot has already been written about in the form of ebooks or articles, then consider an audio or video solution.

Use a different slant for your solution. For instance if you provide online marketing solutions create online marketing solutions for women who choose to use article marketing as one of their primary list building marketing methods. Be narrow and focused like a laser, to connect with the right people with the most creative and effective solutions for them. Take your time and dont rush this step.

Step 3 - Create your product
Now that you know what solution you want to create begin the process. Decide on the way your going to deliver the information. Will it be a resource guide, audio, video or multi media delivery? Use a mindmap to develop as many creative solutions to the problem as you can think of.

Using a 3 step process first, indicate why the problem exists for most people. Second, why its important to solve. Third create the actual solution.

Make sure you use your own voice. Write in the way you speak if it's a written product. If an audio or video don't be too formal. People want to get to know like and trust you.

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Tips for Blog Posting
Author: ©Sharon Housley

Coming up with ideas for new blog posts on a regular basis can be a challenge, even for the most prolific writers. Experience shows that readers tend to favor certain types of posts more than others. Here are some popular types of blog posts that you might want to use for those times when inspiration simply does not strike.

Lists
Lists are loved by readers. Top 10 lists, lists of top resources, lists of tools, lists of important dates, etc. Really, just about any type of list will tend to be very popular with blog readers. And you can easily craft lists from popular posts and other resources.

Interviews
Interview top professionals in your market or niche. Blog posts that contain interviews will frequently generate interest and attention. Additionally, interviews will often be cross-promoted on a related website by the person you interview, which often results in additional backlinks to your site.

Guest Posts
Invite others in your niche or industry to provide a "featured" guest post on your blog. This type of cross- promotion between blogs will often draw followers from the guest poster's blog to yours, and vice versa.

Educational
Educational posts and tutorials can also be very popular with blog readers. A "How To..." blog post or a step- by-step tutorial that educates readers will often be well received by your blog followers.

Reviews
Product or service reviews can also make good fodder for a blog post. Be candid and honest with your assessment in order to retain the trust of your readers.

Informative
Informative posts that provide valuable information, or information that is not widely known, can often become quite popular.

Case Studies
Studies that detail exactly how a specific product or technology can resolve a real world problem can also be quite popular. Especially interesting are studies of how someone has discovered a new, creative, and/or unusual way to use a product or service.

Resources
Everyone can appreciate a pointer to good resources.

Research
Well-researched blog posts containing industry research or analysis can be enlightening and enjoyable to readers.

Statistics
Statistical blog posts can be very enlightening. Gather and analyze relevant industry data, and then blog about it.

Comparison
Blog posts that are comparative in nature can also be quite popular. Compare different software tools, fabric softeners, chocolate chip cookie recipes, or just about anything else under the sun, and share the results with your blog readers.

It is hard to come up with innovative ideas for blog posts day after day. Use the list of post ideas above to help add flavor and interest to your blog.