Bytes of Info - From the Editor: "Questions vs Call-to-Action Headlines"

Business Resource Article: "SEO Watch List" Author: gosearchmarketing.com

Business Resource Article: "Direct Marketing Advertising Tips to Remember" Author: Luie De Von

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Questions vs Call-to-Action Headlines

Greetings Wonderful Subscribers,

If this is your first week with us, we Welcome You!
And for all of you who have been with us for months and years- Thank You!

I am sure you have heard many gurus stating that headlines are best if in the form of a question. Sometimes this is beneficial "if" the question also generates a "Call-to-Action" and produces instant attention. The "Call-to-Action" method should be your first priority in creating a headline for your ads.

One reason I do not prefer most question-type headlines is because I personally feel that it gives the reader a quick opportunity to say "No" and thus not even open the email ad or text ad. Whereas, a "Call-to-Action" headline readily prompts the reader to Immediately-- Open... Read... Take Action... Say "YES" and Purchase!

So before using a question for your headline, first ask yourself:
Will it create Immediate Interest and lead to Prompt Immediate Action!

To Your Success,
--Susan, Editor/Publisher

SEO Watch List
Author: gosearchmarketing

SEO Watch List
Keeping an eye on any SEO work is crucial to measuring it's success. However, there are many areas that can be checked and analysed. This can seem daunting at first, but keeping in mind the basic aims (increase ranks/traffic), there are a few things that are more crucial than others. If you find yourself short of time, it's these things that you should be focusing on. This article aims to help you focus and look at the correct things in order to keep track of progress.

Traffic

Keeping an eye of traffic is perhaps the single most important aspect. After all, if someone is paying you to carry out an SEO campaign, then they are effectively paying you to help increase their traffic. Checking your Google Analytics account daily is well worth the effort. I would also recommend that you set at least a little bit of time aside to look into traffic patterns. Try and monitor how long people are spending on your website, how high or low is your bounce rate and what your most popular pages are. If you can get your head round these figures, you can start to maximise the potential of your website....without having to guess.

Traffic Sources and Links

Undoubtedly, in some shape or form you will be trying to increase the number of links pointing to your website, and get more people talking about your business or online project. Checking the traffic sources will help identify which links are providing the most value and give you a good marker with which to measure your success. Checking the number of inbound links is also a good way of keeping tabs on your campaign. Services such as Yahoo's site explorer will indentify any inbound links you have coming in. The numbers published are not 100% accurate and you will find they vary somewhat, however it's still worth checking to see how well your content is spreading. Not everyone will let you know if your content or story has been published, so this is also a very good method of seeing who has published any content or news stories you may be distributing.

Ranks

The number one goal of any SEO campaign is to increase your ranks on the search engines. Results should be checked regularly and it's recommended to use a spreadsheet with month by month results. You will find that some keywords jump around a little, this is perfectly normal and is nothing to be worried about. Google personalise search results which does make tracking your ranks harder, but if you take the long term approach and compare results over three month periods you will get a good idea of what's going on. Just don't fall into the trap of checking daily and getting worried when certain results slip or even disappear...it happens!

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Direct Marketing Advertising Tips to Remember
Author: Luie De Von

Direct Marketing Advertising Tips to Remember There are so many ways to market a business but most entrepreneur still prefer using direct marketing advertising. Its effectiveness has been proven and tested by many business owners. Planning on using this method of advertising? Then you must read this article to learn more about direct marketing.

Take a look at the following tips on you can use direct marketing advertising to generate positive action from prospective customers.

Understand your market. Defining your target market is just the first step. To be effective in your direct mail marketing campaigns, you need to get to know your niche more closely. Essential demographics such as their age bracket, range of income, profession, status, preferences, and other details can play a big role in putting together your marketing plan. Conducting market research means spending more time and money but it should not be disregarded since it is an important aspect in achieving success in your direct marketing campaign.

Understand your own business. How well do you know your own company? More importantly, how well do you know your products and services? Can you confidently say that your customers will be 100% satisfied with the products or services you offer?

How do you want your market to perceive your brand name? What kind of image would you like to build in the market? What are your strengths that make you stand out from your competitors?

The above questions can help you understand your own business. Getting your prospects' attention can be a difficult task. You need to pick a niche and focus on your chosen market. In preparing your direct mail marketing campaign, see to it that you will be able to deliver your promises. Keep in mind that failing to meet your customers' expectations can badly affect your company's image for a long time.

Get your message across. Direct marketing advertising is considered to be the most effective method of reaching out to your target market. Why is this? Because you are actually launching a message to a targeted niche. Each marketing mail is sent to one specific recipient.

By conceptualizing a clear and strong message, you are helping prospective customers to remember your brand and understand the benefits of what you offer. Here again, we cannot overemphasize how important it is to spend time conducting market research.

Furthermore, perfecting a marketing copy that will encourage positive customer response is important. To come up with an effective message, consider who your recipients are and choose words that call to positive action.

In order to make your direct advertising more successful, you need to master the art of persuasion. You must always conduct follow ups with your leads. This means repeating your mail marketing campaign to the same group of market on a regular basis, between intervals. For instance, after a month or a few weeks, prepare to send a new batch of marketing mails to the same market. Last but not the least, keep track of the results of each campaign you launch so you can do the necessary adjustments or changes.