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Business Resource Article: "Reseller vs Affiliate - What is the Best?" Author: Katherine Quirke

Business Resource Article: "Optimizing Your Site Structure For Organic Traffic Potential" Author: rekli.com

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Build Your List and Income!

Greetings to you on this wonderful day,

We hope your week is proving to be an Excellent one. In this edition we will give you success-making leads for your financial growth online.


Bill and I have the honor of working with: Ken Sar, online expert and entrepreneur. Ken has an amazing history as a leader and we want you to be sure to visit his websites and join his programs! Ken uses Rapid Action Scripts (RAP) and is known as the RAP Maniac. He is an expert that you need to know and who will benefit you and your business!!

Be sure to join Ken's List Profits Kits program where you will receive 10 new reports that you can use to build your list and Income! When it comes to LIST BUILDING and PROFIT-PULLING, this package gives you a Leading Success Advantage!

After joining Ken's List Profits Kits , be sure to read the rest of this ezine edition for even more business-building leads, tips, and traffic-pulling programs.

Thank you for joining us today and
May your week be filled with Success!
--Susan, Editor/Publisher
--Bill, Technical Dept.

Reseller vs Affiliate - What is the Best?
Author: ©Katherine Quirke

So you want to make money online but you are not sure whether you want to be a reseller or an affiliate. In fact you don't even know the difference. Well after this article you will feel more confident to make a decision that will suit your needs.

A reseller is somebody that takes a product and resells it. Simple - well yes and no. Consider a regular shop retailer selling tangible products. A retailer buys a product for a price then has the right to sell that product and make a profit. This profit will vary according to the product and what the wholesaler regulates the resale price to be.

When you resell online you are reselling a digital product. This is usually an ebook, audio book, software, music or video. Whatever the case it is a product that the buyer has instant access to by downloading immediately. However, if you are a reseller of that product you will have purchased that product originally with full resale rights. These resale rights are provided in a document packaged with your purchase so you know clearly what you are allowed to do. Mostly you are NOT allowed to take ownership of the product just resell it and make 100% profit each and every time you make a sale.

As a reseller you will purchase your digital products individually as a retail price - not very cost effective or you will have a membership with a digital wholesaler that allows you to download whatever you like and resell it. Memberships are a very lucrative way of being a reseller.

The downside of being a reseller is you do have to have a little bit of knowledge of the web. However you don't have to create websites if you don't wish to. Firstly the websites are offered in the resellers package but secondly there are places you can sell for free and create your own online shop very fast.

An affiliate is much different. You don't make 100% profit. You sell a product on behalf of somebody else and they simply give you a percentage of the sale. This is very similar to consignment. For example if you are talking tangible products an artist will offer their works to a gallery to sell on their behalf. The gallery owner need not buy the product but when it does sell they must pay the artist the agreed percentage for the sale.

So as an affiliate promoting and selling digital products you do not have to have a website or create an online shop you just have a unique web address and you promote products for others and they look after everything for you.

The down side of being an affiliate is you don't have any control but the positive is you don't have any costs involved in development and the marketing of the products is generally quite cheap if not free. For example using email to market products is very lucrative and the affiliate payments can be very rewarding.

Many online business owners do both. This spreads their income and their online sales.

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Optimizing Your Site Structure For Organic Traffic Potential
Author: rekli.com

Optimizing Your Site Structure For Organic Traffic Potential It is a good feeling when your website is finally finished and looks fantastic in all major web browsers. You have some initial content already making it fully ready for live viewing. Even your host is all set to go and you just uploaded the last file.

Now the new challenge begins in making your website visible to your target audience. This is very important if you have ads that you depend on or if you have things to sell online. Internet marketing is the way to go and it takes some effort to see some major results. Search engine optimization is one way to become successful if you are up for the learning curve, but before you do that, you should see if your website structure is friendly for search engines to crawl on.

Web designs that have SEO knowledge have a significant advantage because they can develop sites immediately while being optimized at the same time. If you are not sure that your site is optimized, do not worry because there are some basic steps that you can try in optimizing your site so you can drive the organic traffic that you need.

You can begin by creating a site map which serves as a general overview of all your site links. Providing that your website uses an accessible menu system, all you need to do is create another page. If your site is large and complicated, you can plan for a site map by simply drawing a tree diagram on paper or on a basic drawing program.

Adding new content to your site can be a lot of work if your website is poorly structured in terms of coding. To simply that, you can set up an application such as a blog publishing application which allows you to easily add new content to your site.

Online scripts like WordPress are great because they even offer many nice templates to choose from. If your web hosting provider does not allow blogs to be set up, edit your codes in such a way that it is easy to update the key content. This is important for increasing your website ranking.

Once you reached this stage, you can proceed to adding new content to your site by adding new articles and updates that will catch your visitors' eyes. Content does not have to be text alone even if that is what the search engines target. You should also work on putting attractive images to convince readers to dive deeper into the content. Once your new updates are finished, use an online keyword tool like Google AdSense to see how optimized your content is. You can always make some changes if you need to add more keywords or change existing once.

Organic traffic is good because the traffic goes to you using the search engine as a bridge. Search engines will always be here to stay so you can safely concentrate on other marketing methods while the search engines help you bring traffic to your site.