Article
Title: "Engage
Your Ezine: Tweak, Tweak, & Re-Tweak!"
Author's Name: Susan at Vector Central
Author's Email Address: vectorcentral[at]vectorcentral.com
--Please change [at] to: @ in the above email address to contact
the author
Word Count: 757 words, plus bylines
Formatted: 60 cpl & Word-Wrap
Copyright ©Vector Central Marketing
======PERMISSION
GUIDELINES:
You have permission to publish this article electronically
or in print, free of charge, as long as the byline (Author's
resource box) is included. Please email me when you have reprinted
this article (send to above email address). Thank You.
To
Copy in Plain Text: Select the article & author's
resource info and then paste into your text editor or word
processor. Then "recopy" and paste into your ezine.
ARTICLE:
60 cpl Format ~ Word-Wrapped
Format
=================================
~~~Formatted at 60 cpl~~~
=================================
Engage Your Ezine: Tweak, Tweak, & Re-Tweak!
by: Susan at Vector Central
Copyright
©Vector Central Marketing
http://www.vectorcentral.com
It takes energy, focus, and devotion to develop
and maintain
an ezine. The word "tweaking" derives new meaning
as an
editor concentrates on the publication that will be viewed,
read, and thus, benefit reading subscribers. All previous
knowledge of publishing, writing, and anticipated
reader-interaction is brought together in one spot -- the
keyboard and monitor screen.
Here are some tips for tweaking your publication:
--Design for Ease of Scanning:
Make your Table of Contents or Index easily accessible to
your readers. You have only a few seconds to capture their
attention. Don't make them 'hunt' for your topics. Create
headings that will 'urge' your subscribers to stay.
--Make a list and update this list as you progress:
Keep a small notebook by your keyboard for instant notes -
you might not remember them later. Or keep your text/word
editor minimized so you can click it open and type your
ideas.
--Opt for Writing and Reprinting Shorter Articles:
Let's admit it - we can all say the same in much less.
Online readers are very overworked and reading time is
limited. Write/Use articles that are under 1,000 words.
Optimal length is 600-800 words.
--Rely On Your Fellow Editors:
We're not competitors, we can all work together!
It's a Big world!
--Accept Articles:
Dual purpose - fresh, quality content for you, plus free
advertising for the author. "Always" get permission
and
include the author's bio/resources.
When you publish another author's article,
be sure and
thank him/her. Remember, printed magazines pay big money for
articles - your contributors are giving their articles in
exchange for the free advertising. What a blessing, so be
sure and send a "Thank You" email!
--Use Simple, but Pleasing Design Techniques:
Newsletters are for information and quality content. If you
publish in html format, limit your graphics and make sure
they are compressed for fast loading. Don't use quick-flashing
graphics - these can sometimes cause epileptic attacks in
readers who are subject to seizures.
--Make These Convenient:
Contact info, identification of ezine's title & your
editor's name, table of contents, subscribe & unsubscribe
info, subscriber count, your web site link, site map and
home page links. If using html format, use internal links
to
the table of contents/index and other necessary areas of
your ezine throughout your publication.
--Personal, yet Professional:
Always be professional! Even when giving the personal touch
in your ezine, keep it professional. One way to give the
personal touch is to include your photograph, but make sure
it is a professional photo. If it looks like you just went
jogging, that's a bit too personal... unless you have a
fitness site, of course. :)
--Offer Something Extra:
Offer information pertaining to more than the main subject.
For example, if marketing is the theme of your ezine, have
a
section for poetry, music links, health articles, etc.
Variety will attract more than only marketing customers and
thus increase your subscribers list, plus your sales!
--HTML vs. Text Format:
Here are a few of the pros for each:
HTML - 1. Easier to read; 2. The use of
color can help
organize & categorize topics; 3. Most large, professional
ezines use HTML format; 4. Compressed graphics can help
emphasize and focus reading.
TEXT - 1. Some readers prefer text format;
2. Takes less
time to compose; 3. Remember to add "mailto:" to
your email
links so they will be clickable; and 4. Use dividing lines
for organization so your ezine is not one massive, confusing
page of text.
When publishing in HTML format, also send
a text version
for those readers who can not or choose not to receive HTML
format. For an excellent mailing service, contact me:
http://www.vectorcentral.com/contact-page.html
--Mistakes are Human:
Realize that we all make mistakes. After publishing to your
subscribers, if you find you've made a mistake, realize that
your loyal subscribers will understand. For example, after
an ezine has been delivered, if you forgot to run the spell
check, you will Gasp! But then tell yourself, "It's okay,
it's okay!" :)
To avoid this in the future, make a checklist to review
before publishing each issue.
See your ezine as a means to "Give"
and "Assist" your
readers! Then research, compose, and tweak, tweak, and
re-tweak!
Happy Publishing!!!
Our best to you,
Susan at Vector Central Marketing
http://www.vectorcentral.com
Copyright
©Vector Central Marketing
=================================
About the Author:
Susan at Vector Central, is the editor/publisher of the "Interactive
Marketing Ezine" which provides essential marketing
methods to generate your online success. Free weekly ad with
subscription: http://www.vectorcentral.com/subscribe.html
As a Solo Ad Design specialist, Susan will assist you with
your Exclusive ad campaign:
http://www.vectorcentral.com/adv-solo-ads.html
=================================
~~~Word-Wrapped Format~~~
=================================
Engage Your Ezine: Tweak, Tweak, & Re-Tweak!
by: Susan at Vector Central
Copyright
©Vector Central Marketing
http://www.vectorcentral.com
It takes energy, focus, and devotion to develop
and maintain an ezine. The word "tweaking" derives
new meaning as an editor concentrates on the publication that
will be viewed, read, and thus, benefit reading subscribers.
All previous knowledge of publishing, writing, and anticipated
reader-interaction is brought together in one spot -- the
keyboard and monitor screen.
Here are some tips for tweaking your publication:
--Design for Ease of Scanning:
Make your Table of Contents or Index easily accessible to
your readers. You have only a few seconds to capture their
attention. Don't make them 'hunt' for your topics. Create
headings that will 'urge' your subscribers to stay.
--Make a list and update this list as you progress:
Keep a small notebook by your keyboard for instant notes -
you might not remember them later. Or keep your text/word
editor minimized so you can click it open and type your ideas.
--Opt for Writing and Reprinting Shorter Articles:
Let's admit it - we can all say the same in much less. Online
readers are very overworked and reading time is limited. Write/Use
articles that are under 1,000 words. Optimal length is 600-800
words.
--Rely On Your Fellow Editors:
We're not competitors, we can all work together!
It's a Big world!
--Accept Articles:
Dual purpose - fresh, quality content for you, plus free advertising
for the author. "Always" get permission and include
the author's bio/resources.
When you publish another author's article,
be sure and thank him/her. Remember, printed magazines pay
big money for articles - your contributors are giving their
articles in exchange for the free advertising. What a blessing,
so be sure and send a "Thank You" email!
--Use Simple, but Pleasing Design Techniques:
Newsletters are for information and quality content. If you
publish in html format, limit your graphics and make sure
they are compressed for fast loading. Don't use quick-flashing
graphics - these can sometimes cause epileptic attacks in
readers who are subject to seizures.
--Make These Convenient:
Contact info, identification of ezine's title & your editor's
name, table of contents, subscribe & unsubscribe info,
subscriber count, your web site link, site map and home page
links. If using html format, use internal links to the table
of contents/index and other necessary areas of your ezine
throughout your publication.
--Personal, yet Professional:
Always be professional! Even when giving the personal touch
in your ezine, keep it professional. One way to give the personal
touch is to include your photograph, but make sure it is a
professional photo. If it looks like you just went jogging,
that's a bit too personal... unless you have a fitness site,
of course. :)
--Offer Something Extra:
Offer information pertaining to more than the main subject.
For example, if marketing is the theme of your ezine, have
a section for poetry, music links, health articles, etc. Variety
will attract more than only marketing customers and thus increase
your subscribers list, plus your sales!
--HTML vs. Text Format:
Here are a few of the pros for each:
HTML - 1. Easier to read; 2. The use of
color can help organize & categorize topics; 3. Most large,
professional ezines use HTML format; 4. Compressed graphics
can help emphasize and focus reading.
TEXT - 1. Some readers prefer text format;
2. Takes less time to compose; 3. Remember to add "mailto:"
to your email links so they will be clickable; and 4. Use
dividing lines for organization so your ezine is not one massive,
confusing page of text.
When publishing in HTML format, also send
a text version for those readers who can not or choose not
to receive HTML format. For an excellent mailing service,
contact me:
http://www.vectorcentral.com/contact-page.html
--Mistakes are Human:
Realize that we all make mistakes. After publishing to your
subscribers, if you find you've made a mistake, realize that
your loyal subscribers will understand. For example, after
an ezine has been delivered, if you forgot to run the spell
check, you will Gasp! But then tell yourself, "It's okay,
it's okay!" :)
To avoid this in the future, make a checklist to review before
publishing each issue.
See your ezine as a means to "Give"
and "Assist" your readers! Then research, compose,
and tweak, tweak, and re-tweak!
Happy Publishing!!!
Our best to you,
Susan at Vector Central Marketing
http://www.vectorcentral.com
Copyright
©Vector Central Marketing
=================================
About the Author: Susan at Vector Central, is the editor/publisher
of the "Interactive Marketing Ezine" which provides
essential marketing methods to generate your online success.
Free weekly ad with subscription:
http://www.vectorcentral.com/subscribe.html
As a Solo Ad Design specialist, Susan will assist you with
your Exclusive ad campaign:
http://www.vectorcentral.com/adv-solo-ads.html
