Engage Your Ezine: Tweak, Tweak, and Re-Tweak!
Article Index
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Article Title: "Engage Your Ezine: Tweak, Tweak, and Re-Tweak!"
Author: VectorCentral.com
Contact the Author: http://www.vectorcentral.com/contact-editor.html
Word Count: 537 words, plus bylines
Formatted: 60 cpl & Word-Wrap
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Start of ARTICLE--->
Engage Your Ezine: Tweak, Tweak, and Re-Tweak!
by: VectorCentral.com
http://www.vectorcentral.com
If you are an ezine publisher, it takes energy, focus,
and devotion to develop and maintain an ezine. The word
"tweaking" derives new meaning as an editor
concentrates on the publication that will be viewed,
read, and thus, benefit reading subscribers. All
previous knowledge of publishing, writing, and
anticipated reader-interaction is brought together in
one spot -- the keyboard and monitor screen.
Here are some tips for tweaking your publication:
--Design for Ease of Scanning:
Make your Table of Contents easily accessible to your
readers. Don't make them 'hunt' for your topics. Make
These Convenient: contact info, identification of
ezine's title and your editor's name, table of
contents, subscribe/unsubscribe, subscriber count, site
map and home page links.
--Make a list and update this list as you progress:
Keep a notebook or your text editor minimized so that
you can jot down your ideas.
--Accept Articles:
Dual purpose - fresh, quality content for you, plus
free advertising for the author. "Always" get
permission and include the author's bio/resources. When
you publish another author's article, be sure and thank
him/her. Remember, printed magazines pay big money for
articles - your contributors are giving their articles
in exchange for the free advertising. What a blessing,
so be sure and send a "Thank You" email!
--Use Simple, but Pleasing Design Techniques:
If you publish in html format, limit your graphics and
make sure they are compressed for fast loading. Don't
use quick-flashing graphics - these can sometimes cause
epileptic attacks in readers who are subject to
seizures.
--Personal, yet Professional:
Always be professional! Even when giving the personal
touch in your ezine, keep it professional. One way to
give the personal touch is to include your photograph,
but make sure it is a professional photo. If it looks
like you just went jogging, that's a bit too
personal... unless you have a fitness site, of course.
--Offer Something Extra:
Have a small area for other topics like poetry, music
links, health articles, etc. Variety will attract more
than only marketing customers and thus increase your
subscribers list, plus your sales!
--HTML vs. Text Format:
Here are a few of the pros for each:
HTML -
1. Easier to read;
2. The use of color can help organize & categorize topics;
3. Most large, professional ezines use HTML format;
4. Compressed graphics can help emphasize and focus reading.
TEXT -
1. Some readers prefer text format;
2. Takes less time to compose;
3. Remember to add "mailto:" to your email links so
they will be clickable; and
4. Use dividing lines for organization so your ezine is
not one massive, confusing page of text.
When publishing in HTML format, also send a text
version for those readers who can not or choose not to
receive HTML format.
--Mistakes are Human:
Realize that we all make mistakes. After publishing to
your subscribers, if you find you've made a mistake,
realize that your loyal subscribers will understand (or
they "should")
See your ezine as a means to "Give" and "Assist" your
readers! Then research, compose, tweak, tweak, and
re-tweak!
Happy Publishing,
Vector Central Marketing
http://www.vectorcentral.com
Contact:
http://www.vectorcentral.com/contact-editor.html
Copyright ©Vector Central Marketing
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About the Author:
Vector Central and the "Interactive Marketing Ezine" provide essential marketing methods to generate your online success. Free weekly ad with subscription: http://www.vectorcentral.com/subscribe.html
As a Solo Ad Design specialist, Vector Central will assist you with your Exclusive ad campaign:
http://www.vectorcentral.com/adv-solo-ads.html
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